Promote Where it Counts You feel solid about the audience you’re trying to reach. You have a killer Career page and great content on the individual Position Postings. Now what? How are you going to get in front of the people you’re trying to reach?
Let’s try something. I want you to try and recall the last time you went without social media for a day. It’s probably been a hot minute. Now, I want you to think of the last time you logged on to Facebook and didn’t see a video in your first few scr…
Dan Soldner, President of Vye, has been named a 2021 Notable Executive in Marketing by Twin Cities Business. He joins 32 other individuals honored in 2021. The program was launched by Twin Cities Business to recognize leaders in Minnesota who are adv…
Here’s an experience familiar to many who start out in the 3PL sales business: On their first day they’re given a phone, an email address, and some pointers on how to find prospects. From there, they are set free to navigate business, culture, best p…
Build Optimized Job Postings/Position Pages Job postings. Position pages. Career descriptions. Whatever you call them, these critical pages outline the requirements of your open positions and entice a candidate to apply. Getting these pages right is …
Football teams have playbooks for a reason. Sure, the goal might be to win the game. And everyone might be on the same page about that goal. But without the playbook, players will run around aimlessly, trying to make the win happen in silos (and chao…
Let's face it, these days we live in a world of short attention spans. Information is more easily accessible and people are busier than ever. Users want to find what they're looking for quickly and they're not going to wait around to get it if the sa…
We understand the pressure you are under to close deals. In an industry with over 17,000 competitors, and many sales people fighting for the same customers, it’s hard to be at “the front of the line” when customers need you. In addition, you’re up ag…
Build a Careers Page that Works Manufacturers across the nation have faced challenges in a post-Covid world to find qualified candidates to meet production demand. While those challenges go deep (more on that here), there are a number of low-hanging …
Find, Recruit, and Retain Top Talent in Manufacturing There’s a common misconception about careers in manufacturing. The layperson may assume that careers in the sector are dirty, monotonous, and poorly compensated. This perspective rarely reflects t…
You can recruit top talent through word-of-mouth and recruitment agencies, but one of the most powerful ways to improve success with top talent is to build your employer brand. While similar to your organization’s brand, your employer brand speaks to…
When all is said and done, your 3PL customers all want the same thing: reliable service at a fair price. They want to be able to call you at any time of day and get an immediate quote. They want you to know exactly what’s needed. Licenses? Escorts? Y…
The third-party logistics industry is known for high burnout in sales staff and thus requires a specific type of person to succeed when it comes to sales. Many companies find it difficult to onboard and keep staff, much less find employee rockstars w…
Vye Brings Home Hardware at this Year’s American Advertising Awards Vye, a growth marketing agency with offices in St. Cloud, MN and Green Bay, WI, took home 11 American Advertising Awards (AAA) during the recent virtual awards event hosted by AAFCM.
For the second year in a row, Chief Marketer named Vye a top 200 agency as part of the 2021 Chief Marketer 200 list. The CM200 is the industry's only editorial listing of best-in-class brand engagement and activation agencies, the fastest-growing cha…