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7 Tips to Create a Paid Ad Strategy That Works

Are Paid Media and Paid Ads Worth It?

8 Steps to Adapt Your PR Strategy in a Digital Era

Are you one of "those people" who think Public Relations is a thing of the past? A tactic that doesn't bring in leads, is a waste of your investment, and can't be measured? If so, you are not alone. I run into this belief from customers quite often. …

How to Create a Landing Page that Drives Results: 4 Tips for 2020

Did this title catch you off-guard a little? Creating a landing page is one thing; creating one that drives results is another. If you’re like most marketers, you may not know if your page is performing as it could (or should). And in 2020, we want y…

Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

If you're like me, you enjoy planning for the new year. It’s a time for reflection and a time for goal-setting, and it's never too soon (or too late!) to work on improving your marketing plan. Here are five crucial elements to consider.

What Is Demand Generation, And Why Is It Important?

I know what you're thinking, "Now I have another word to fuse into my Rolodex so I can remain a relevant marketer. Enough with the buzzwords." I get it! Trust me though, this isn't just another catchy word millennials are tacking onto inbound. It has…

5 Marketing KPIs to Measure Customer Satisfaction

There are (in my opinion) pillars to customer service and then there are KPI's. I think much of customer service is hard to put an exact KPI to as it depends on so many variables: how do they feel today, what is going on in their world, how big of an…

Everything is Inbound: Sales

Actually, everything about inbound marketing is not about sales. They are very separate crafts – but when they’re combined, they can both be fire. In the past, marketing and sales have worked together about as well as glue and water. The creative pla…

Breaking News in Marketing: LinkedIn's New Page Admin Tools

How A Fist-Sized Tumor Led to Speaking at Inbound 2019

The Story of Travis McGinnis of Leighton Interactive

Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong

I didn’t take many tests growing up, and I’m beginning to think I was lucky.

Marketing Experts Host Hands-on Workshop to Encourage Green Bay Businesses Growth

One Squared Green Bay will take place Thursday, October 3, 2019, at Backstage at the Meyer Theater

The Relevance of Content in a Voice-Driven World

Ok Google, is my brand ready to be discovered?

How Can Public Relations Campaigns Help B2C Companies Grow? [Case Study]

Achieve Services is an outstanding non-profit in Minnesota that dedicates its time and resources to employing adults with disabilities and finding them other enriching opportunities. When they found out their government funding would be cut by nearly…

What You Need to Know About LinkedIn Hashtags

Have you ever heard of the word “octothorpe?” Meriam-Webster defines it as another word for the pound (#) sign. And ever since Chris Messina invented the first hashtag in 2007 on Twitter, the # sign has taken the social media world by the handle with…

Okay Google, How Do I Optimize for Voice Search?

Back in 2013 or so, I was using YouTube’s video transcription feature to create a transcript for a client video to use in a blog post. The video was about knee pain. It had a section where the doctor said, “…sometimes, you don’t know why your knee hu…