If you're like me, you enjoy planning for the new year. It’s a time for reflection and a time for goal-setting, and it's never too soon (or too late!) to work on improving your marketing plan. Here are five crucial elements to consider.
I know what you're thinking, "Now I have another word to fuse into my Rolodex so I can remain a relevant marketer. Enough with the buzzwords." I get it! Trust me though, this isn't just another catchy word millennials are tacking onto inbound. It has…
There are (in my opinion) pillars to customer service and then there are KPI's. I think much of customer service is hard to put an exact KPI to as it depends on so many variables: how do they feel today, what is going on in their world, how big of an…
Actually, everything about inbound marketing is not about sales. They are very separate crafts – but when they’re combined, they can both be fire. In the past, marketing and sales have worked together about as well as glue and water. The creative pla…
The Story of Travis McGinnis of Leighton Interactive
I didn’t take many tests growing up, and I’m beginning to think I was lucky.
One Squared Green Bay will take place Thursday, October 3, 2019, at Backstage at the Meyer Theater
Ok Google, is my brand ready to be discovered?
![How Can Public Relations Campaigns Help B2C Companies Grow? [Case Study]](https://www.vye.agency/hs-fs/hubfs/GettyImages-956031274.jpg?width=500&name=GettyImages-956031274.jpg)
Achieve Services is an outstanding non-profit in Minnesota that dedicates its time and resources to employing adults with disabilities and finding them other enriching opportunities. When they found out their government funding would be cut by nearly…
Have you ever heard of the word “octothorpe?” Meriam-Webster defines it as another word for the pound (#) sign. And ever since Chris Messina invented the first hashtag in 2007 on Twitter, the # sign has taken the social media world by the handle with…
Back in 2013 or so, I was using YouTube’s video transcription feature to create a transcript for a client video to use in a blog post. The video was about knee pain. It had a section where the doctor said, “…sometimes, you don’t know why your knee hu…
Building brand trust with consumers is more important than ever. It’s not like you haven’t heard that before. But is it really that big of a deal?
Raspberries from Hopkins, MN Over a decade ago, my neighbor and dear friend Andy transplanted some of his prized raspberry bushes alongside the fence that runs around the property in my backyard. When I say prized, I mean prized. Special-as-hell. The…
Have you ever read the book "Where the Red Fern Grows" by Wilson Rawls? When you get to the end, I promise you'll be crying like a baby. My daughter just completed fifth grader and her class had wrapped this book up and she lamented over its ending, …