I spent the week at the Senior Living Executive Conference. Below are the nuggets that actually move revenue, sorted into the three buckets I care about most: marketing, sales, and AI. Tip: If you only read one section, read AI.
There's the plan your team built: the one with a clear three-year vision, sequenced priorities, and buy-in from the people who have to execute it.
Most companies walk out of annual planning with a list of priorities, not a plan. Here's why that distinction matters — and how forcing one honest trade-off conversation changes everything.
I sat in on a session at the Kitchen Cabinet Manufacturers Association conference led by Lee Roberts, Partner and Managing Director at Creative Planning Business Services. He talked about the businesses that fail because of three predictable patterns…
Most companies right now are in experimentation mode with AI.
This month, I brought in a good friend and mentor, Jonathan Warrey, to coach part of our team. I expected a good conversation.
Demand for senior living has largely returned. Interest is there. Occupancy has improved across much of the industry. And yet, many organizations are still struggling to consistently turn inquiries into tours — and tours into move-ins.
HubSpot AI Agents, Explained: What we covered in our live workshop There’s been a lot of talk about HubSpot AI Agents lately. And while the excitement is high, many teams are still trying to figure out what these agents actually do inside HubSpot and…
A lot can happen in 12 months. No one knows that better than our video team, who pulled together our end-of-year video for 2025.
I’ll never forget those moments early in my career. Standing in a room full of decision makers. I had an opinion, but it was just a gut feeling. I couldn’t put words to why I felt that way — I just did. So, I stayed silent. Turns out, my gut was righ…
Stop Buying Sales Software. Start Building Sales Systems. Most sales teams don’t need another tool. They need a system that actually helps people sell. That’s the difference between chasing the next “sales management software” trend and building a sc…
Last Friday, I hosted a breakout session at the Luminary Conference. In front of a room full of leaders, I asked them to think about that conversation. The one they've been avoiding. The one they rehearse in the middle of the night. I've had my share…
What do you do when you get overwhelmed? Make a short list of to-dos? Recite a mantra: One step at a time? Crawl under a weighted blanket and watch reality TV? (No judgment here). One of the toughest things about creating a strategy often isn't a lac…
Why high-volume marketing is killing your results — and how to build a brand people actually care about (while driving real revenue).
Have you ever rolled your eyes and immediately deleted a sales email from your inbox, then turned around and sent basically the same email to one of your prospects? (Guilty 🙋🏻♀️) The truth is, nobody likes to be sold to. But how do marketers conne…