What Do Employees Say About Your Company? You can recruit top talent through word-of-mouth and recruitment agencies, but one of the most powerful ways to land top talent is to build your employer brand. While similar to your organization’s brand, you…
Promote Where it Counts You feel solid about the audience you’re trying to reach. You have a killer Career page and great content on the individual Position Postings. Now what? How are you going to get in front of the people you’re trying to reach?
Football teams have playbooks for a reason. Sure, the goal might be to win the game. And everyone might be on the same page about that goal. But without the playbook, players will run around aimlessly, trying to make the win happen in silos (and chao…
Keep On Truckin' How do you get a wind turbine from North Carolina to North Dakota? Or a pair of 10-ton coils of galvanized steel delivered intact and ready to use? These are the challenges Ascent Specialized (AS) loves to solve.
SEO or search engine optimization isn't anything new or groundbreaking. Yet, it's one of the main pain points of many businesses. Why? Is it because anything that has to do with technology and humans combined is daunting? Probably yes. Is it because …
How Leighton Interactive is helping one energy powerhouse tell their story A lot has changed in the past few weeks. The coronavirus crisis has affected everything from our well-being to our ability to do our jobs. But are there things about how we ar…
GEMO (Good Enough, Move On) - the art of knowing when good is good enough, balanced with critical thinking to determine when and where to invest in better than good.
When a division of NextEra Energy, Inc., a Fortune 100, clean energy company knocked, we answered - quickly. Today, Vye and Power Wizard join forces to create, and deliver, content that serves their clients and their industry. The teams are collabora…
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What is ROI? According to Medium, return on investment, or ROI, refers to the amount of money you generate after making an investment in something.
You have likely heard the buzz surrounding sales enablement. You may be wondering, what is sales enablement? How do I do it? Can I do it? Sales enablement is just what it sounds like...enabling/helping sales. How?
Are you struggling to stay innovative in marketing, because there are just simply too many things changing, and your daily tasks have you buried? Or, maybe you don’t even know where to go or what to do to stay innovative.
If you're like me, you enjoy planning for the new year. It’s a time for reflection and a time for goal-setting, and it's never too soon (or too late!) to work on improving your marketing plan. Here are five crucial elements to consider.
I know what you're thinking, "Now I have another word to fuse into my Rolodex so I can remain a relevant marketer. Enough with the buzzwords." I get it! Trust me though, this isn't just another catchy word millennials are tacking onto inbound. It has…
There are (in my opinion) pillars to customer service and then there are KPI's. I think much of customer service is hard to put an exact KPI to as it depends on so many variables: how do they feel today, what is going on in their world, how big of an…
Actually, everything about inbound marketing is not about sales. They are very separate crafts – but when they’re combined, they can both be fire. In the past, marketing and sales have worked together about as well as glue and water. The creative pla…