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Five Ways to Nail Your Brand Design [Infographic]

Why Brand Development Isn't Just for New Businesses

When did you last re-evaluate your logo? What about your color palette? Or your brand guide?

Marketing for Manufacturing: Going Beyond Traditional Tactics

Do you sell metal, machinery, or components for sophisticated medical equipment? Whatever you do in the manufacturing world, there's one thing we know for sure: many manufacturers don't take advantage of all the modern marketing tactics available. Th…

ChatGPT: What Can AI Marketing Tools Do For You?

The marketing world is divided. As some of us celebrate ChatGPT’s ability to simplify marketing tasks, others are scared and critical of what the chatbot can (and can’t) do.

Why You Should Be Planning Your 2023 B2B Lead Generation Strategy

Like most businesses, you probably have some big revenue goals in 2023. But if you’re anything like me, the moment you hop on the treadmill is the moment it becomes clear that you’ll need some sort of accountability plan to get the results you want. …

The 10 Commandments of Inbound Marketing Demand Generation

Savvy demand generation strategies keep you at the forefront of prospects’ minds. It seems to us that a lot of non-marketing folks love to throw around buzzwords like, “brand awareness,” “hype,” and “momentum.” But what do all of these words have in …

Goal- Setting: Ten Steps That Will Actually Grow Your Business

These growth goals work for our clients, and they’ll work for you too. We all know what it feels like to set those optimistic New Year’s resolutions that will most likely trail off by March. “Work out more.” “Eat healthier.” “Stop scrolling social me…

5 Digital Marketing Questions Every Company Needs to Answer

Your marketing strategy can always use a review. All things considered, everything’s going pretty well. Your company limped (or thrived) through the pandemic, and you’re still here. You like the work that you do and you believe in the product you pro…

Best SEO Practices to Boost Your Google Traffic

Prepare yourself for a figure that might cause you stress: Only 5.1% of users go past the first five results of a Google search.

8 Tips for Developing a Foolproof Go-to-Market Strategy

Strategize to maximize sales. Say you’ve got a solid business plan, with a pretty firmly established base of loyal customers. In this dream world, you sell cool stickers that unicorns can put on their horns (we said it was a dream world). Recently, y…

Manufacturers: Protect Your Hiring Team’s Time by Leveraging Technology

Turnover is Expensive. Attract the Right People and Keep Them. We all know that the time and expense associated with onboarding team members can be extraordinary. How do you make sure those valuable dollars don’t go to waste? By retaining the talent,…

7 Places You Should Be Promoting Your Manufacturing Job Openings

Promote Where it Counts You feel solid about the audience you’re trying to reach. You have a killer Career page and great content on the individual Position Postings. Now what? How are you going to get in front of the people you’re trying to reach?

Keyword Research for Magical SEO

SEO or search engine optimization isn't anything new or groundbreaking. Yet, it's one of the main pain points of many businesses. Why? Is it because anything that has to do with technology and humans combined is daunting? Probably yes. Is it because …

Are You Ready for What's Next?

How Leighton Interactive is helping one energy powerhouse tell their story A lot has changed in the past few weeks. The coronavirus crisis has affected everything from our well-being to our ability to do our jobs. But are there things about how we ar…

11 Marketing ROI Metrics to Win Over Your Boss

What is ROI? According to Medium, return on investment, or ROI, refers to the amount of money you generate after making an investment in something.