How Leighton Interactive is helping one energy powerhouse tell their story A lot has changed in the past few weeks. The coronavirus crisis has affected everything from our well-being to our ability to do our jobs. But are there things about how we ar…
GEMO (Good Enough, Move On) - the art of knowing when good is good enough, balanced with critical thinking to determine when and where to invest in better than good.
When a division of NextEra Energy, Inc., a Fortune 100, clean energy company knocked, we answered - quickly. Today, Vye and Power Wizard join forces to create, and deliver, content that serves their clients and their industry. The teams are collabora…
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What is ROI? According to Medium, return on investment, or ROI, refers to the amount of money you generate after making an investment in something.
You have likely heard the buzz surrounding sales enablement. You may be wondering, what is sales enablement? How do I do it? Can I do it? Sales enablement is just what it sounds like...enabling/helping sales. How?
Are you struggling to stay innovative in marketing, because there are just simply too many things changing, and your daily tasks have you buried? Or, maybe you don’t even know where to go or what to do to stay innovative.
If you're like me, you enjoy planning for the new year. It’s a time for reflection and a time for goal-setting, and it's never too soon (or too late!) to work on improving your marketing plan. Here are five crucial elements to consider.
I know what you're thinking, "Now I have another word to fuse into my Rolodex so I can remain a relevant marketer. Enough with the buzzwords." I get it! Trust me though, this isn't just another catchy word millennials are tacking onto inbound. It has…
There are (in my opinion) pillars to customer service and then there are KPI's. I think much of customer service is hard to put an exact KPI to as it depends on so many variables: how do they feel today, what is going on in their world, how big of an…
Actually, everything about inbound marketing is not about sales. They are very separate crafts – but when they’re combined, they can both be fire. In the past, marketing and sales have worked together about as well as glue and water. The creative pla…
Back in 2013 or so, I was using YouTube’s video transcription feature to create a transcript for a client video to use in a blog post. The video was about knee pain. It had a section where the doctor said, “…sometimes, you don’t know why your knee hu…
What are the challenges B2B marketers face in bringing more sophistication to their content marketing efforts and making a much better connection between producing original content and spiking the bottom line? The most common challenges B2B companies…
There are literally dozens of ways to increase website traffic. I’ve already touched on how to do keyword research to craft the perfect blog title. This post is going to expand on that to include your entire website. Sounds daunting, doesn’t it? Don’…
Admittedly, managing accounts is not for everyone. It’s hectic. It’s stressful. It’s so worth it. I have a passion for people – being around them, learning about them, and helping them. That’s the name of my game. I have the opportunity to work with …
The world is changing. Technology is changing, by the hour, and by the minute. With things moving so fast, what are some ways to stay on top of your game with your marketing strategy? Here are some things I do to stay on top of my game as an inbound …