There are (in my opinion) pillars to customer service and then there are KPI's. I think much of customer service is hard to put an exact KPI to as it depends on so many variables: how do they feel today, what is going on in their world, how big of an…
Actually, everything about inbound marketing is not about sales. They are very separate crafts – but when they’re combined, they can both be fire. In the past, marketing and sales have worked together about as well as glue and water. The creative pla…
Back in 2013 or so, I was using YouTube’s video transcription feature to create a transcript for a client video to use in a blog post. The video was about knee pain. It had a section where the doctor said, “…sometimes, you don’t know why your knee hu…
What are the challenges B2B marketers face in bringing more sophistication to their content marketing efforts and making a much better connection between producing original content and spiking the bottom line? The most common challenges B2B companies…
There are literally dozens of ways to increase website traffic. I’ve already touched on how to do keyword research to craft the perfect blog title. This post is going to expand on that to include your entire website. Sounds daunting, doesn’t it? Don’…
Admittedly, managing accounts is not for everyone. It’s hectic. It’s stressful. It’s so worth it. I have a passion for people – being around them, learning about them, and helping them. That’s the name of my game. I have the opportunity to work with …
The world is changing. Technology is changing, by the hour, and by the minute. With things moving so fast, what are some ways to stay on top of your game with your marketing strategy? Here are some things I do to stay on top of my game as an inbound …
I’ve already written about how to use images in regard to copyright. You should always follow those tips and tricks to keep yourself out of legal trouble. But there is more to consider when it comes to the images used in your content marketing. Copyr…
Have you ever been solicited by an SEO firm? Hold on. Let me rephrase that. When was the last time you were solicited by an SEO firm? As a business owner or marketing director, you’ve been solicited by dozens – if not hundreds - of SEO firms over the…
What happens when a small-town woodturning company suddenly generates more leads than it can handle? For Glacial Wood, a Minnesota-based manufacturer serving designers and builders worldwide, the answer wasn’t to slow down — it was to invest in sales…
I’m sure you’ve heard this acronym before. It’s commonly used in conjunction with SEO. And the dreaded word strategy. As in, “What’s your SEO/SEM strategy?”
These 5 tips are guaranteed to make your emails perform better than they did before.
The demand generation tactics I’ll be covering are all about ensuring your efforts don’t produce results that fall short of your expectations, because let’s be real, nobody wants that.
I’m going to preface this post by saying I am not a lawyer nor have I ever played one on TV. Therefore, this is not legal advice so please don’t take it as such.
Collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona. Many businesses that collect data don’t know what to do with it and end up …