4 Tips for Successful Demand Gen
The demand generation tactics I’ll be covering are all about ensuring your efforts don’t produce results that fall short of your expectations, because let’s be real, nobody wants that.
Jennifer Lawrence
The Content Marketer's Guide to Copyright Law and the Internet
I’m going to preface this post by saying I am not a lawyer nor have I ever played one on TV. Therefore, this is not legal advice so please don’t take it as such.
Customer Data Collection is Crucial... Here's Why
Collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona. Many businesses that collect data don’t know what to do with it and end up …
6 Undeniable Benefits of Google Ads
First, a brief introduction to Google Ads and how they work. Google Ads are those text ads you see on Google Search results. Typically, there are four above the search results and several more at the bottom. You may remember there also being seven Go…
How to Build A Highly Qualified Email List
This post is going to focus on arguably the most important part of building qualified email marketing lists: getting leads into your database! Not just any leads. The right leads.
How Much Does Media Planning And Buying Cost?
You work hard for your money. So, spending your marketing business dollars wisely is important. But how do you know how much to spend, or where to spend it? I can tell you that your marketing budget should be spent on, well, marketing! And I’m not ta…
Today’s Consumer and Lead Nurturing
It’s 2018 and a lot of things have changed and evolved. Flip phones are few and far between, AOL Instant Messenger has turned into Slack messages, and dial-up internet is no more - thank goodness. It should be no surprise then, that the way your busi…
Can I Do Marketing and Ignore Demand Gen?
Okay, okay. We’ve pushed this whole demand generation thing a bit the past few months. We know. But that’s your indication that it’s super important. So, grab your favorite cup of joe and jot down this brain knowledge I’m about to spill.
Before, During, After: Inbound Marketing + Event Marketing
Your organization has just made the decision to host an event - great! Now to the planning and promoting of the event. There’s a lot to think about when planning an event. All the logistics of the event usually come top-of-mind. However, promotion of…
Sales Enablement in Four Easy Steps
>Have you been playing a game of telephone with your sales and marketing teams about your company goals? Are the strategies and processes you have in place not quite hitting the target? The strategies and processes you have in place determine how …
How To Choose the Right Sales Enablement Strategy for Your Business
"We need better sales enablement." That’s about as helpful as saying you need "better marketing" — technically true, but not very specific.
Inbound Marketing + Demand Generation
Have you ever played a game of telephone? You know, the childhood game where one person whispers into the ear of another and the information chain continues until the last person repeats the sentence out loud for all to hear. The end product is a jum…
Looking to Buy a First Page Ranking? 5 Questions to Avoid This SEO Scam
The emails look like this: "...I thought you might like to know some of the reasons why you are not getting enough organic search engine and social media traffic for your website. Your website is not ranking in the top Google search for many competit…
How do Manufacturers Get Found on Google?
Chances are if you’re reading this, you found it on a Google Search result. Or you follow one of our social media channels and clicked the link we shared from Facebook or Twitter. But either way, you found some interest in this topic because of the t…
Inbound Marketing + Recruitment = Big Impact
Knobelsdorff Electric Inc. (KEI) is a rapidly growing company based out of Goodhue and Eagan, MN and completes projects across the Midwestern states. With 30 years of experience and industry expertise, they operate primarily in the heavy industry are…