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What is Sales Enablement?

You have likely heard the buzz surrounding sales enablement. You may be wondering, what is sales enablement? How do I do it? Can I do it? Sales enablement is just what it sounds like...enabling/helping sales. How?

How to Stay Innovative in Marketing

Are you struggling to stay innovative in marketing, because there are just simply too many things changing, and your daily tasks have you buried? Or, maybe you don’t even know where to go or what to do to stay innovative.

Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

If you're like me, you enjoy planning for the new year. It’s a time for reflection and a time for goal-setting, and it's never too soon (or too late!) to work on improving your marketing plan. Here are five crucial elements to consider.

What Is Demand Generation, And Why Is It Important?

I know what you're thinking, "Now I have another word to fuse into my Rolodex so I can remain a relevant marketer. Enough with the buzzwords." I get it! Trust me though, this isn't just another catchy word millennials are tacking onto inbound. It has…

5 Marketing KPIs to Measure Customer Satisfaction

There are (in my opinion) pillars to customer service and then there are KPI's. I think much of customer service is hard to put an exact KPI to as it depends on so many variables: how do they feel today, what is going on in their world, how big of an…

Using Data to Improve the Effectiveness of B2B Content Marketing

What are the challenges B2B marketers face in bringing more sophistication to their content marketing efforts and making a much better connection between producing original content and spiking the bottom line? The most common challenges B2B companies…

9 Traits of an Awesome Account Manager

Admittedly, managing accounts is not for everyone. It’s hectic. It’s stressful. It’s so worth it. I have a passion for people – being around them, learning about them, and helping them. That’s the name of my game. I have the opportunity to work with …

4 Tips for Successful Demand Gen

The demand generation tactics I’ll be covering are all about ensuring your efforts don’t produce results that fall short of your expectations, because let’s be real, nobody wants that.

Customer Data Collection is Crucial... Here's Why

Collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona. Many businesses that collect data don’t know what to do with it and end up …

How Much Does Media Planning And Buying Cost?

You work hard for your money. So, spending your marketing business dollars wisely is important. But how do you know how much to spend, or where to spend it? I can tell you that your marketing budget should be spent on, well, marketing! And I’m not ta…

Can I Do Marketing and Ignore Demand Gen?

Okay, okay. We’ve pushed this whole demand generation thing a bit the past few months. We know. But that’s your indication that it’s super important. So, grab your favorite cup of joe and jot down this brain knowledge I’m about to spill.

Before, During, After: Inbound Marketing + Event Marketing

Your organization has just made the decision to host an event - great! Now to the planning and promoting of the event. There’s a lot to think about when planning an event. All the logistics of the event usually come top-of-mind. However, promotion of…

Is Sales Enablement Just a Buzzword? What Does It Actually Mean?

Being in sales can be a challenging career path, and I don’t mean that in a bad way. Just about every company on the planet needs a sales and outreach arm (whether it’s one person or a massive team). Whether they are called sales representatives, cli…

Inbound Marketing + Demand Generation

Have you ever played a game of telephone? You know, the childhood game where one person whispers into the ear of another and the information chain continues until the last person repeats the sentence out loud for all to hear. The end product is a jum…

What You Need to Know: An Inbound Marketing Infographic

When we say everything is inbound, we mean it, and that can be hard to demonstrate to someone who is just starting to wrap their brain around the inbound methodology. You don’t know what you don’t know – that’s a simple fact of life. Also – many of o…