Energy to Power Relationships and Technical Know-How to Get the Job Done

Dan Soldner

When a division of NextEra Energy, Inc., a Fortune 100, clean energy company knocked, we answered - quickly. Today, Leighton Interactive and Power Wizard join forces to create, and deliver, content that serves their clients and their industry. The teams are collaborative, the process is seamless and the results? They're electrifying.

Meet Power Wizard

In order to deliver strategic, high-quality work, we get to know our client and the customers and industries they serve. Power Wizard was created to help people find the best electricity plan, manage the switching process and ensure individuals will never overpay for electricity again. With proprietary technology and mere seconds of time, Power Wizard searches, and compares, hundreds of electricity plans to find the perfect option for each home. And, leave it to Power Wizard to oversee changing electricity rates and plan structures ongoing to ensure each customer always has the best electricity plan in place. Energy and cost savings fueled by technology? We were eager to partner.  

It starts with a relationship

Over the years, we've learned that lasting business and noteworthy results are typically born from a trusted relationship. That's why Leighton Interactive was happy to hear from talented designer, Joa Jean, (with whom we worked previously) about an opportunity to assist Power Wizard with their technical needs.  

The Challenge

Power Wizard was seeking a partner with the technical know-how to help ensure their  emails were developed and tested within their content management platform. They had the design and vision for this, but needed help to bring it to life - on a very short timeline. So Leighton Interactive stepped in and stepped up. 

Power Wizard was initially looking for 11+ emails to be sent to high-level constituents. They needed Leighton Interactive for our HubSpot expertise, and they knew from Joa that we could help get the job done. We were able to take the designs provided, develop the emails and then test exhaustively to ensure content and layout was perfect. The goal was to send the emails within a few short days. 

Project scope:

  • Create an email template that matches the design, look and layout of the files provided 
  • The email template is not coded to integrate customer data 
  • The email template will render and size appropriately on common browsers and devices 
  • The graphs will be images and the data tables will be editable

Power Wizard Email Mockup

Next Steps

After the initial emails were sent, Leighton Interactive was asked to continue to assist with additional emails. The referral emails and call to action content would be built within Power Wizard's content tool and be editable by their team. 

Power Through to New Solutions

New sales? More customer leads, increased client referrals or email responses? Leighton Interactive can help you grow your business, whatever that means to you. From strategic marketing campaigns and digital platforms to sales strategies and social media tactics, we work alongside our clients to get to know you and your challenges and then develop an approach to help you win. We balance data with creative solutions aimed to help you move past the status quo and embrace new opportunities and innovations. Contact us to discuss new solutions for you and your business. 

Topics: Marketing Strategy