Strategize to maximize sales. Say you’ve got a solid business plan, with a pretty firmly established base of loyal customers. In this dream world, you sell cool stickers that unicorns can put on their horns (we said it was a dream world). Recently, y…
Are email newsletters old-fashioned...or fundamental? Email newsletters can get a bad rap. They may even seem a little oldschool...and for good reason. The first mass-marketing email was sent in May of 1978! But don’t let the fact that newsletters ar…
Leads are the product of a good foundation Building a reliable database of leads is one of the most daunting tasks that any business can face. Most companies resort to whatever they can think of: local connections, networking events, and even the dre…
Here’s an experience familiar to many who start out in the 3PL sales business: On their first day they’re given a phone, an email address, and some pointers on how to find prospects. From there, they are set free to navigate business, culture, best p…
Football teams have playbooks for a reason. Sure, the goal might be to win the game. And everyone might be on the same page about that goal. But without the playbook, players will run around aimlessly, trying to make the win happen in silos (and chao…
We understand the pressure you are under to close deals. In an industry with over 17,000 competitors, and many sales people fighting for the same customers, it’s hard to be at “the front of the line” when customers need you. In addition, you’re up ag…
Build a Careers Page that Works Manufacturers across the nation have faced challenges in a post-Covid world to find qualified candidates to meet production demand. While those challenges go deep (more on that here), there are a number of low-hanging …
Find, Recruit, and Retain Top Talent in Manufacturing There’s a common misconception about careers in manufacturing. The layperson may assume that careers in the sector are dirty, monotonous, and poorly compensated. This perspective rarely reflects t…
You can recruit top talent through word-of-mouth and recruitment agencies, but one of the most powerful ways to improve success with top talent is to build your employer brand. While similar to your organization’s brand, your employer brand speaks to…
When all is said and done, your 3PL customers all want the same thing: reliable service at a fair price. They want to be able to call you at any time of day and get an immediate quote. They want you to know exactly what’s needed. Licenses? Escorts? Y…
The third-party logistics industry is known for high burnout in sales staff and thus requires a specific type of person to succeed when it comes to sales. Many companies find it difficult to onboard and keep staff, much less find employee rockstars w…
Keep On Truckin' How do you get a wind turbine from North Carolina to North Dakota? Or a pair of 10-ton coils of galvanized steel delivered intact and ready to use? These are the challenges Ascent Specialized (AS) loves to solve.
How Leighton Interactive is helping one energy powerhouse tell their story A lot has changed in the past few weeks. The coronavirus crisis has affected everything from our well-being to our ability to do our jobs. But are there things about how we ar…
When a division of NextEra Energy, Inc., a Fortune 100, clean energy company knocked, we answered - quickly. Today, Vye and Power Wizard join forces to create, and deliver, content that serves their clients and their industry. The teams are collabora…
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What is ROI? According to Medium, return on investment, or ROI, refers to the amount of money you generate after making an investment in something.