Football teams have playbooks for a reason. Sure, the goal might be to win the game. And everyone might be on the same page about that goal. But without the playbook, players will run around aimlessly, trying to make the win happen in silos (and chao…
We understand the pressure you are under to close deals. In an industry with over 17,000 competitors, and many sales people fighting for the same customers, it’s hard to be at “the front of the line” when customers need you. In addition, you’re up ag…
Build a Careers Page that Works Manufacturers across the nation have faced challenges in a post-Covid world to find qualified candidates to meet production demand. While those challenges go deep (more on that here), there are a number of low-hanging …
Find, Recruit, and Retain Top Talent in Manufacturing There’s a common misconception about careers in manufacturing. The layperson may assume that careers in the sector are dirty, monotonous, and poorly compensated. This perspective rarely reflects t…
You can recruit top talent through word-of-mouth and recruitment agencies, but one of the most powerful ways to improve success with top talent is to build your employer brand. While similar to your organization’s brand, your employer brand speaks to…
When all is said and done, your 3PL customers all want the same thing: reliable service at a fair price. They want to be able to call you at any time of day and get an immediate quote. They want you to know exactly what’s needed. Licenses? Escorts? Y…
The third-party logistics industry is known for high burnout in sales staff and thus requires a specific type of person to succeed when it comes to sales. Many companies find it difficult to onboard and keep staff, much less find employee rockstars w…
Keep On Truckin' How do you get a wind turbine from North Carolina to North Dakota? Or a pair of 10-ton coils of galvanized steel delivered intact and ready to use? These are the challenges Ascent Specialized (AS) loves to solve.
How Leighton Interactive is helping one energy powerhouse tell their story A lot has changed in the past few weeks. The coronavirus crisis has affected everything from our well-being to our ability to do our jobs. But are there things about how we ar…
When a division of NextEra Energy, Inc., a Fortune 100, clean energy company knocked, we answered - quickly. Today, Vye and Power Wizard join forces to create, and deliver, content that serves their clients and their industry. The teams are collabora…
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What is ROI? According to Medium, return on investment, or ROI, refers to the amount of money you generate after making an investment in something.
Are you struggling to stay innovative in marketing, because there are just simply too many things changing, and your daily tasks have you buried? Or, maybe you don’t even know where to go or what to do to stay innovative.
This article was originally published in Spin Sucks by Laura Petrolino. It can be read in its entirety here. Spin Sucks' Laura Petrolino laid out a fantastic article about the future of brand ambassadors. This blog tackles customer brand ambassadors …
Are Paid Media and Paid Ads Worth It?
If you're like me, you enjoy planning for the new year. It’s a time for reflection and a time for goal-setting, and it's never too soon (or too late!) to work on improving your marketing plan. Here are five crucial elements to consider.