Collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona. Many businesses that collect data don’t know what to do with it and end up …
Content is a lot of things. It's informative; it helps your audience understand products, services, and ideas. It's powerful; content can launch your website to the top of online search results. It's essential; in today's hyper-competitive, majority …
I’ve got the answer to the question I know you’ve been asking your whole life. What happens when a metal company goes all in with their marketing? Okay, so maybe that wasn’t one of your burning life questions. But it should matter to you, and here’s …
In January of 2018, Facebook announced yet another algorithm update that puts more of a focus on person to person interaction, not person to page interaction. In a nutshell, when you log onto your Facebook feed, you should see more of the content fro…
I don’t know about you, but I’ve noticed a growing trend in businesses struggling with recruiting. They’re on the lookout for skilled, qualified employees to join their company, but applications aren’t coming in fast enough, applicants are not good f…
It’s 2018 and a lot of things have changed and evolved. Flip phones are few and far between, AOL Instant Messenger has turned into Slack messages, and dial-up internet is no more - thank goodness. It should be no surprise then, that the way your busi…
Marketing strategy. The thing everyone says you need. But what does it mean?
If you are taking the time to read this blog, chances are you’ve contemplated starting one on your own, but you have your doubts. I’m here to tell you that any business can and should have a blog. Content on your website is arguably one of the most i…
Last week I was on my way to Minneapolis when I decided to tune into my current obsession: Michael Stelzner’s Social Media Marketing podcast. It’s one of my favorites because it covers a wide range of topics in the marketing industry – everything fro…
How many Google (or other search engine) searches have you done today? I’ve done several! Sometimes, I search for really important things like: “What was the worst flavor of Oreo that Nabisco introduced?” (I didn’t actually have to search this one: i…
Are you marketing to the right people? How do you know? When someone is searching online for something they need, a question they have, or a problem they’re experiencing, you want to be the one providing a solution or answer to that particular someon…
An important part of a content marketer's job is search engine optimization (SEO). Traditional branding says marketers need to tell a story, especially with compelling, authentic copy. Obviously, blending both goals is best. But can you meld these go…
In today's tech-savvy world, just about everyone has a few thought leaders and industry experts they follow. Whether it's a favorite TED speaker, industry influencer, or inspirational author you look up to. And when they come to town to present at a …
In the world of content marketing, it is easy to dish out blog after blog about how to sell to customers. Titles like, The Sneaky Way to Sell Products Like Crazy or Make Money Blogging: A Step-By-Step Guide to Selling Products riddle the internet. So…
The success of a well-developed and executed marketing campaign hinges on the fact that you are marketing to the right people. You can push a great deal of content and advertising out, but if you have not targeted the right audience, your campaign is…