7 Tips to Create a Paid Ad Strategy That Works
Are Paid Media and Paid Ads Worth It?
Strategy
Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself
If you're like me, you enjoy planning for the new year. It’s a time for reflection and a time for goal-setting, and it's never too soon (or too late!) to work on improving your marketing plan. Here are five crucial elements to consider.
5 Marketing KPIs to Measure Customer Satisfaction
There are (in my opinion) pillars to customer service and then there are KPI's. I think much of customer service is hard to put an exact KPI to as it depends on so many variables: how do they feel today, what is going on in their world, how big of an…
Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong
I didn’t take many tests growing up, and I’m beginning to think I was lucky.
5 Marketing Strategies that Build Brand Trust
Building brand trust with consumers is more important than ever. It’s not like you haven’t heard that before. But is it really that big of a deal?
How to Repurpose Content Like a Badass Botanist
Raspberries from Hopkins, MN Over a decade ago, my neighbor and dear friend Andy transplanted some of his prized raspberry bushes alongside the fence that runs around the property in my backyard. When I say prized, I mean prized. Special-as-hell. The…
Writing for Emotional Impact (Even in Marketing Blogs)
Have you ever read the book "Where the Red Fern Grows" by Wilson Rawls? When you get to the end, I promise you'll be crying like a baby. My daughter just completed fifth grader and her class had wrapped this book up and she lamented over its ending, …
7 Reasons Sponsoring an Event is a Brilliant Marketing Strategy
It's the digital age — which means your potential customers are online and bombarded by endless opportunities and companies to work with. So, how do you stand out? You meet them where they go — the events they attend and watch from their computers. A…
Using Data to Improve the Effectiveness of B2B Content Marketing
What are the challenges B2B marketers face in bringing more sophistication to their content marketing efforts and making a much better connection between producing original content and spiking the bottom line? The most common challenges B2B companies…
9 Types of Video Production to Incorporate into your Marketing Efforts
Back when the Spice Girls and Backstreet Boys ruled the airwaves, my friends and I were editing homemade BMX videos in the high school media center. The result was a pretty epic BMX video featuring 10 or so of our friends, as well as an awesome sound…
Writing for Your Personas and Not Your Brand
Marketing is extremely personal. That's why I love it so much. In my role as Content Services Manager, I pay particular attention to the storytelling aspect of client work while ensuring brand voice and individual authorship integrity comes through a…
Mission in a Bottle: The Achieve Clean Impact Story
Everyone loves a good referral, right? We're always particularly flattered when a client values our work and the results we're getting enough to pass on our name to others. And that's how Achieve Clean was introduced to our agency - through another c…
4 Tips for Better, More Succinct Online Content
In recent years, it's become increasingly obvious that long form content is king. Website visitors and search engines (looking at you and your algorithms, Google) have grown to associate longer content with higher value. This has had the unintended e…
9 Traits of an Awesome Account Manager
Admittedly, managing accounts is not for everyone. It’s hectic. It’s stressful. It’s so worth it. I have a passion for people – being around them, learning about them, and helping them. That’s the name of my game. I have the opportunity to work with …
5 Tips to Stay at the Top of the Marketing Strategy Game
The world is changing. Technology is changing, by the hour, and by the minute. With things moving so fast, what are some ways to stay on top of your game with your marketing strategy? Here are some things I do to stay on top of my game as an inbound …