Raspberries from Hopkins, MN Over a decade ago, my neighbor and dear friend Andy transplanted some of his prized raspberry bushes alongside the fence that runs around the property in my backyard. When I say prized, I mean prized. Special-as-hell. The…
Have you ever read the book "Where the Red Fern Grows" by Wilson Rawls? When you get to the end, I promise you'll be crying like a baby. My daughter just completed fifth grader and her class had wrapped this book up and she lamented over its ending, …
It's the digital age — which means your potential customers are online and bombarded by endless opportunities and companies to work with. So, how do you stand out? You meet them where they go — the events they attend and watch from their computers. A…
What are the challenges B2B marketers face in bringing more sophistication to their content marketing efforts and making a much better connection between producing original content and spiking the bottom line? The most common challenges B2B companies…
Back when the Spice Girls and Backstreet Boys ruled the airwaves, my friends and I were editing homemade BMX videos in the high school media center. The result was a pretty epic BMX video featuring 10 or so of our friends, as well as an awesome sound…
Marketing is extremely personal. That's why I love it so much. In my role as Content Services Manager, I pay particular attention to the storytelling aspect of client work while ensuring brand voice and individual authorship integrity comes through a…
Everyone loves a good referral, right? We're always particularly flattered when a client values our work and the results we're getting enough to pass on our name to others. And that's how Achieve Clean was introduced to our agency - through another c…
In recent years, it's become increasingly obvious that long form content is king. Website visitors and search engines (looking at you and your algorithms, Google) have grown to associate longer content with higher value. This has had the unintended e…
Admittedly, managing accounts is not for everyone. It’s hectic. It’s stressful. It’s so worth it. I have a passion for people – being around them, learning about them, and helping them. That’s the name of my game. I have the opportunity to work with …
The world is changing. Technology is changing, by the hour, and by the minute. With things moving so fast, what are some ways to stay on top of your game with your marketing strategy? Here are some things I do to stay on top of my game as an inbound …
Did you know America’s top two New Year’s resolutions are to eat less and exercise more? In marketing, I think you’ll agree that the big two are likely to spend less and earn more. Keep that in mind as you contemplate your marketing strategy for 2019…
Facebook’s Dynamic Ads are one of the most complex tools Facebook has rolled out in order to help advertisers reach the right audience with the right messaging. In short, Facebook’s Dynamic Ads help you “automatically promote the most relevant items …
Tucked away in small town Minnesota is a custom wood turning company called Glacial Wood. They’re in the manufacturing industry and they produce turned wood products for customers all over the world. The company is a culmination of decades of experie…
Mapping the creative process isn’t easy; it took me a solid nine months to finally feel competent in my position. Of course, I bounced around a little before finding my forte in Project Coordination - I wrote blogs and website copy, scheduled social …
I’m going to preface this post by saying I am not a lawyer nor have I ever played one on TV. Therefore, this is not legal advice so please don’t take it as such.