St. Cloud, MN
619 W St. Germain St., Suite 214
St Cloud, MN 56301
(320) 203-4840
Green Bay, WI
520 N Broadway, Suite 270
Green Bay WI, 54303
(920) 884-1496
St. Cloud, MN
619 W St. Germain St., Suite 214
St Cloud, MN 56301
(320) 203-4840
Green Bay, WI
520 N Broadway, Suite 270
Green Bay WI, 54303
(920) 884-1496
Do you ever wonder what your company would look like if every employee lived in harmony with one another? Friction-less communication and zero ego to get in the way?Though it likely won’t look like rainbows and butterflies and daisy-chain crowns, there is a groundbreaking strategy out there that’s designed solely to help your teams coexist and work towards one unified goal.
Revenue operations (RevOps) is a function within B2B organizations that integrates the marketing, sales, and service departments to provide a clearer, overarching view of your business to administration and management.
In other words, it’s a strategy designed to increase revenue by bringing different departments together with a unified approach: revenue targets.
Day-to-day tasks still remain within each individual department, yes. But by combining the creativity of the marketing team, the passion and persistence of your sales team, and the support and strategy of your customer service team, you optimize your ability to generate revenue and enhance the customer journey along the way.
So what does it take to make sure your RevOps team is set up for success? It may mean sharing tools—and even people—across multiple teams. Below, we’ve shared our starter-kit on how to equip your RevOps team for success, and boost revenue.
Businesses everywhere are becoming more complex as we navigate the constant shifts in customers’ needs at any given time. It’s hard to keep up with!
One of the primary reasons companies utilize a RevOps team is to lean into the already present dependencies that exist between the sales, marketing, and services teams.
Why not focus on collaboration when these teams already share business data and (increasingly) software? It means easier internal communication. Plus, when new tools are implemented, the shifts will be smoother.
Understanding and reinforcing your why to the teams involved will make for better buy-in all around.
So, what is the end goal here? When your revenue-generating teams exist independently, they set their own goals. But now that RevOps has them feeling like one big happy family, there are three primary goals:
Overall, this means driving predictable revenue. Teach your team to stop the finger pointing, the “lone-wolfing,” the wasted time and the disconnect from the data.
RevOps' goal is to unify all teams through transparency, leading to predictable sales growth and faster sales cycles.
This setup will depend largely on the size and needs of your business. But no need to get your arts and crafts scissors out for this one… stick to a formula that looks something like this:
Below each manager, you’ll benefit from having analysts in each area to spot and solve problems as they arise. An analyst's job is an important one, as they review vast amounts of data in partnership with their department.
You want to be top-notch? In order to be successful in the world of RevOps, spice up your skill set to include the following:
To put it simply: companies who align their go-to-market (GTM) functions outperform those who don’t. The top B2B companies relying on revenue ops to increase growth are experiencing some serious benefits. Businesses who incorporated RevOps more than doubled their digital marketing ROI. Further research proved that implementing revenue operations lead to:
Tighter alignment between departments means more profit, and exponentially faster growth. Win, win.
Think of it as a chores list, except hopefully a bit more exciting. Have your team focus on delivering the following checklist:
Statistics prove that a company that incorporates revenue operations has 19% faster growth, and 15% more profits.
Want to take advantage of these incredible numbers? Ensure that when you implement RevOps into your business plan, you do it the right way.
Not sure where to start? When you need a unified marketing approach, Vye Agency can help.
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