Blog

Conversion Corner

Not your average marketing insights from a not-so-average crew.

7 Best Practices for B2B Email Marketing

7 Best Practices for B2B Email Marketing

How many emails do you receive in your professional inbox every day? How many of these emails end up ignored, deleted, or sent straight to spam? Even if you open them, how many are you actually reacting or responding to? The fact is, when it comes to…

Branding for Small Businesses 101

Branding for Small Businesses 101

Branding goes far beyond just creating a visually appealing logo or slogan. It encompasses the essence of your business, the values it stands for, and the emotional connection it forms with your target audience. A strong brand can differentiate your …

How To Utilize ChatGPT Prompts for Strategic Marketing Plans

How To Utilize ChatGPT Prompts for Strategic Marketing Plans

In today's competitive business landscape, strategic marketing planning requires a deep understanding of your brand, audience, and competitors. ChatGPT, an advanced language model, can be a game-changer in this process, serving as a powerful tool to …

6 Easy Steps to Create a Killer Inbound Marketing Strategy

6 Easy Steps to Create a Killer Inbound Marketing Strategy

Has someone ever told you that your business needs X, Y, or Z to be successful? Maybe you’ve been told to start a blog — but that raises a lot of big questions. What are you supposed to blog about? How often should you publish? Why should you blog? A…

3 Digital Marketing Resources You Actually Need

3 Digital Marketing Resources You Actually Need

There are 26 distinct categories of marketing software out there in the universe. Fifteen years ago, marketers would have killed for the capabilities we now have at our fingertips. But I think it’s safe to say that no organization wants to maintain s…

Strategic Branding for Technology Service Providers

Strategic Branding for Technology Service Providers

Show me an industry with an image problem, and I’ll show you an incredible marketing opportunity. I have always loved writing for the underdogs…those businesses that are inscrutable to outsiders, those that are poorly served by traditional marketing …

What Barbie Can Teach Us About Branding vs. Marketing

What Barbie Can Teach Us About Branding vs. Marketing

A recent study found that brand loyalty is on the up and up, with 72% of consumers prepared to pay more to purchase from their preferred brands. Sounds great, right? It is — as long as you can earn consumer loyalty. That’s where branding and marketin…

3 Tips for Faster HubSpot CRM Integration

3 Tips for Faster HubSpot CRM Integration

So, you're interested in HubSpot CRM integration, eh? Well, you've come to the right place! Integrating your CRM with HubSpot can be a bit overwhelming, but fear not. We’re here to help with some tips and tricks to make the process as smooth and spee…

Marketing for Manufacturing: Going Beyond Traditional Tactics

Marketing for Manufacturing: Going Beyond Traditional Tactics

Do you sell metal, machinery, or components for sophisticated medical equipment? Whatever you do in the manufacturing world, there's one thing we know for sure: many manufacturers don't take advantage of all the modern marketing tactics available. Th…