Very Vye

A marketing & sales blog that brings you innovative ideas by connecting data, technology & creativity.

Best of 2019: Our Agency Recap

Alison Schroeder
Posted on Mon, Dec 23, 2019
by Alison Schroeder

With so many milestones and successes, it's hard to choose favorites... but here's what marketing strategies and life events we are most proud of in 2019.

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Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Jennifer Lawrence
Posted on Sun, Dec 22, 2019
by Jennifer Lawrence

Here are 30 questions to ask yourself to gut-check your marketing strategy.

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What Is Demand Generation, And Why Is It Important?

Jennifer Lawrence
Posted on Sat, Dec 14, 2019
by Jennifer Lawrence

Trust me, demand generation isn't just another catchy word millennials​ are tacking on to inbound. It has real meaning, it holds value for a company, and should be part of your vocabulary.

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5 Marketing KPIs to Measure Customer Satisfaction

Jennifer Lawrence
Posted on Tue, Dec 10, 2019
by Jennifer Lawrence

How to measure customer satisfaction? That's the big question these days. Customers are the lifeblood of any business, and their satisfaction dictates your company's success or failure.

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Tammy Moore Joins Leighton Interactive as Director of Talent

Julia Brolin
Posted on Tue, Dec 10, 2019
by Julia Brolin

As the Director of Talent, Tammy Moore is the connector, bringing together current and prospective staff, culture, brand, clients, and mission.

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Why You Need a Holistic Marketing Strategy

Clare Richards
Posted on Sun, Dec 01, 2019
by Clare Richards

Holistic marketing encompasses all pieces of marketing. When combined into an interconnected campaign, you achieve the most powerful kind of marketing.

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Five Components of a Strong Brand: an Infographic

Clare Richards
Posted on Wed, Nov 27, 2019
by Clare Richards

Your brand is more than a logo - here's an infographic featuring the five components of a strong brand that includes strategy, passion and why, buyer personas, and a clear strategy.

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Everything is Inbound: Sales

Dan Soldner
Posted on Thu, Nov 14, 2019
by Dan Soldner

Smarketing = sales + marketing. Smarketing brings together marketing and sales and aligns them around the same goals.

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How to Use Social Media Influencers to Promote Your Event

Dominique Bohler
Posted on Wed, Nov 13, 2019
by Dominique Bohler

Partnering with a social media influencer can open a world of possibilities for your event’s success. Here's what you need to know.

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We're Hiring: A Guide to Writing a Job Post on Social Media

Dominique Bohler
Posted on Wed, Nov 06, 2019
by Dominique Bohler

How do you write a job post for LinkedIn or Facebook that stands out in a sea of endless possibilities? Use these examples and tips to get started.

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Responsive Facebook Ads? Yes, Please

Jacob Lundy
Posted on Mon, Nov 04, 2019
by Jacob Lundy

Facebook is now offering responsive text for your ads. Here's the lowdown on what you need to know about this new feature as a marketer.

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Breaking News in Marketing: LinkedIn's New Page Admin Tools

Dominique Bohler
Posted on Wed, Oct 16, 2019
by Dominique Bohler

You've got questions about LinkedIn's newest updates and we've got answers. Get to know the features and tools coming out this fall on LinkedIn Pages.

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United Way of Central Minnesota & Leighton Interactive Partner to Reach New Audiences

Julia Brolin
Posted on Tue, Oct 15, 2019
by Julia Brolin

Leighton Interactive announced it has been selected by United Way of Central Minnesota board of directors as its long-term marketing partner.

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When Leads Don’t Convert, the Blame Game Begins

Jennifer Lawrence
Posted on Thu, Oct 03, 2019
by Jennifer Lawrence

Sales blame marketing and marketing often point the finger back at sales when the leads you want don't come pouring in.

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Inbound PR Strategies: 4 Client Stories of Demand Gen

Julia Brolin
Posted on Wed, Oct 02, 2019
by Julia Brolin

The benefit of doing PR at an inbound marketing agency is we commit to measurable goals. While most agencies measure the output of PR efforts, we focus on the outcome and impact on our clients' business goals. 

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Easter Egg!