Very Vye

A marketing & sales blog that brings you innovative ideas by connecting data, technology & creativity.

Leighton Interactive Repositions, Changes Name, To Vye

Dan Soldner
Posted on Thu, Oct 01, 2020
by Dan Soldner

Why the pandemic was the time to rebrand the marketing agency.

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The Road Less Traveled: How a Logistics Company Wins with Inbound

Tammy Moore
Posted on Tue, Sep 29, 2020
by Tammy Moore

How an updated brand, new inbound website, and strategy dramatically grow website sessions and leads for transportation logistics company

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Leighton Interactive Achieves HubSpot Diamond Partner Status

Dan Soldner
Posted on Wed, Aug 12, 2020
by Dan Soldner

We’ve been chasing HubSpot Diamond Partner status since 2019, and 18 months later we did it.

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Keyword Research for Magical SEO

Jennifer Lawrence
Posted on Tue, Jul 07, 2020
by Jennifer Lawrence

There are dozens of ways to do keyword research. I’m going to delve into one of them. I call it the Rabbit Hole Method and it will help you craft the perfect blog title every single time.

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Crisis Mode: Senior Living Community Raises Critical Funding (& Spirits) with Inbound Marketing

Alison Schroeder
Posted on Mon, Jun 29, 2020
by Alison Schroeder

Walker Methodist reached out to Leighton Interactive to pivot from the existing campaign strategy to develop a new plan stemming from COVID19’s implications. See the results.

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Are You Ready for What's Next?

Jennifer Lawrence
Posted on Tue, Jun 23, 2020
by Jennifer Lawrence

Are there opportunities to redefine how we navigate our work and home lives and rewrite how — and why — we do business?

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Good Enough, Move On

Tammy Moore
Posted on Mon, Jun 22, 2020
by Tammy Moore

GEMO (Good Enough, Move On) - knowing when good is good enough, balanced with critical thinking to determine when and where to invest in better than good.

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How Marketing Helps Critical Manufacturers Amidst COVID-19

Clare Richards
Posted on Thu, Jun 11, 2020
by Clare Richards

The COVID-19 crisis could serve as a catalyst to elevate your expertise and position your products and services. 

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Energy to Power Relationships and Technical Know-How to Get the Job Done

Dan Soldner
Posted on Wed, Jun 03, 2020
by Dan Soldner

In order to deliver strategic, high-quality work, we get to know our client and the customers and industries they serve.

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ADA Website Compliance: What You Should Know in 2020

Clare Richards
Posted on Wed, Jun 03, 2020
by Clare Richards

ADA compliance within websites has become even more vital in 2020, as the world shifts to digital.

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2020 Trends in Marketing

Jennifer Lawrence
Posted on Tue, May 05, 2020
by Jennifer Lawrence

There's a sizable chunk of 2020 left and you might be sitting with some marketing budget left wondering what to do. Here's a big list of marketing trends.

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COVID-19: 3 Social Media Tactics and Their Results

Jacob Lundy
Posted on Mon, Apr 27, 2020
by Jacob Lundy

Among the vast sea of the COVID-19 pandemic, how can you assure your business is making the right moves and saying the right things on social media?

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Learning in Place: Staying Sharp

Alison Schroeder
Posted on Thu, Apr 23, 2020
by Alison Schroeder

The psychological impact of COVID-19 is a valid concern and can result in a range of mental health concerns. Here's a list of ways to embrace the downtime.

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11 Marketing ROI Metrics to Win Over Your Boss

Jennifer Lawrence
Posted on Tue, Apr 14, 2020
by Jennifer Lawrence

Marketing can be hard to measure — but making these changes to your content and measurement methods will prove marketing is creating a high ROI.

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How to Implement a PR Strategy in 3 Steps

Julia Brolin
Posted on Wed, Apr 08, 2020
by Julia Brolin

To many companies, the idea of implementing a PR strategy to support sales & marketing initiatives sounds like a big undertaking — we assure you, it's not!

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Easter Egg!