Why Brand Development Isn't Just for New Businesses
When did you last re-evaluate your logo? What about your color palette? Or your brand guide?
Strategic Branding for Technology Service Providers
Show me an industry with an image problem, and I’ll show you an incredible marketing opportunity. I have always loved writing for the underdogs…those businesses that are inscrutable to outsiders, those that are poorly served by traditional marketing …
What Barbie Can Teach Us About Branding vs. Marketing
A recent study found that brand loyalty is on the up and up, with 72% of consumers prepared to pay more to purchase from their preferred brands. Sounds great, right? It is — as long as you can earn consumer loyalty. That’s where branding and marketin…
3 Tips for Faster HubSpot CRM Integration
So, you're interested in HubSpot CRM integration, eh? Well, you've come to the right place! Integrating your CRM with HubSpot can be a bit overwhelming, but fear not. We’re here to help with some tips and tricks to make the process as smooth and spee…
Marketing for Manufacturing: Going Beyond Traditional Tactics
Do you sell metal, machinery, or components for sophisticated medical equipment? Whatever you do in the manufacturing world, there's one thing we know for sure: many manufacturers don't take advantage of all the modern marketing tactics available. Th…
Vye Announces Promotion of Sarah Cords as VP, Client Experience & Strategy
ST. CLOUD, MN — Vye is pleased to announce the promotion of Sarah Cords to Vice President, Client Experience & Strategy. Cords joined the agency in 2021, serving in various capacities including Account Supervisor and most recently as Director of …
ChatGPT: What Can AI Marketing Tools Do For You?
The marketing world is divided. As some of us celebrate ChatGPT’s ability to simplify marketing tasks, others are scared and critical of what the chatbot can (and can’t) do.
Tips to Build Website Designs That Work
At Vye, we prove our work works. We want our clients to see results from their new website. After all, how can you tell if something is actually working without results? If you’re anything like us, you’re always on the hunt for new ways to improve yo…
Why You Should Be Planning Your 2023 B2B Lead Generation Strategy
Like most businesses, you probably have some big revenue goals in 2023. But if you’re anything like me, the moment you hop on the treadmill is the moment it becomes clear that you’ll need some sort of accountability plan to get the results you want. …
How to Build an Inbound Content Strategy
We’ve all been there — laying on the couch binging reruns of Grey’s Anatomy. Just as they’re about to start a life-saving surgery, a commercial pops onto the screen and stops the show. How do you feel? Irritated?
Vye Announces Promotion of Jennifer Lawrence as Chief Operating Officer
ST. CLOUD, MN — Vye is pleased to announce the promotion of Jennifer Lawrence to Chief Operating Officer. Lawrence has been with the agency since 2012, serving in various capacities including Account Manager, Director of Client Services, and most rec…
What Is a Go-to-Market Strategy (and Why Do I Need One)?
Travel back in time to 1975. The cult classic movie Jaws is showing in theaters. You see mood rings, bell-bottom jeans, and tie-dye everywhere you look. Life is groovy, man. But unbeknownst to you, Sony and VHS are on the brink of a video format war …
How Much Does a Lead-Generating B2B Website Cost?
Answering the question “How much does it cost to build a website?” is similar to answering “How long is a piece of string?” — it varies based on whoever you’re asking. That said, the cost of a lead-generating B2B website will generally fall between $…
The 5 Ws of Inbound Marketing
Though “Inbound Marketing” wasn’t officially coined until 2005 by HubSpot’s co-founder Brian Halligan, the practices and theories have been around for over a century. In 1845, legendary Tiffiany and Co. released a “Blue Book” helping shoppers make th…
INBOUND 2022: Key Insights to Keep in Mind
Described by Forbes as, “a must-attend event for agency owners and professionals” the INBOUND conference is an event built and powered by HubSpot - the CRM platform supporting marketing, sales, and customer service professionals around the world. Eac…