Very Vye

A marketing & sales blog that brings you innovative ideas by connecting data, technology & creativity.

An Award & an Ode to our Favorite Websites

Dan Soldner
Posted on Thu, Sep 12, 2019
by Dan Soldner

Twin Cities Business has revealed the results of the 2019 Best in Business survey... and we couldn't be happier.

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How A Fist-Sized Tumor Led to Speaking at Inbound 2019

Alison Schroeder
Posted on Fri, Aug 30, 2019
by Alison Schroeder

Travis McGinnis is Leighton Interactive's Technical Marketing Lead. He's speaking at Inbound19 on What's in a CTA? And he's a brain cancer survivor.

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Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong

Clare Richards
Posted on Mon, Aug 05, 2019
by Clare Richards

Is the test-taking culture established in school ruining our ability to think creatively about strategy as adults?

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Marketing Experts Host Hands-on Workshop to Encourage Green Bay Businesses Growth

Julia Brolin
Posted on Thu, Aug 01, 2019
by Julia Brolin

Leighton Interactive, an award-winning marketing agency, announced One Squared is coming to Green Bay on October 3rd at Backstage at the Meyer Theatre.

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10 Vital Things You May Have Overlooked When Launching Your New Website

Clare Richards
Posted on Wed, Jul 17, 2019
by Clare Richards

Creating a lead generating machine in 2019 is hard. If your website doesn't at least include these 10 critical things, you're missing out.

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The Relevance of Content in a Voice-Driven World

Alison Schroeder
Posted on Tue, Jul 16, 2019
by Alison Schroeder

Voice-activated technology is all the rage, but what does this mean for your content? Should you be worried?

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How Can Public Relations Campaigns Help B2C Companies Grow? [Case Study]

Dominique Bohler
Posted on Mon, Jul 15, 2019
by Dominique Bohler

Need to generate brand awareness, increase website traffic, and score some new leads? A public relations campaign might be your best bet - our client tried it out and their results were out of this world.

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What You Need to Know About LinkedIn Hashtags

Jacob Lundy
Posted on Wed, Jul 10, 2019
by Jacob Lundy

You've seen hashtags on Twitter, Facebook, and Instagram — but are you fully utilizing them for your LinkedIn marketing efforts? Learn in this blog.

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Okay Google, How Do I Optimize for Voice Search?

Travis McGinnis
Posted on Tue, Jul 09, 2019
by Travis McGinnis

How do you optimize your website for voice search? That's the big question marketers are asking now that speech recognition technology is finally at a point where it is intelligent enough to understand the nuances of human language.

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The Truth About Traditional Marketing Tactics

Jennifer Lawrence
Posted on Sat, Jul 06, 2019
by Jennifer Lawrence

Traditional marketing efforts still have value In order to maximize your marketing efforts, you'll want to incorporate these with your digital strategy.

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5 Marketing Strategies that Build Brand Trust

Lori O'Connor
Posted on Thu, Jun 27, 2019
by Lori O'Connor

Using these marketing strategies is the key to building brand trust. Be authentic. Listen. Delivering on promises — trust us, this all matters in business.

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How to Repurpose Content Like a Badass Botanist

Alison Schroeder
Posted on Tue, Jun 25, 2019
by Alison Schroeder

Is your content strategy overgrown? Does it pain you think about hacking into some of your precious content to perform an audit? You can't skip this step!

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Recruiting Clients that Fit With Your Company Mission

Dan Soldner
Posted on Mon, Jun 17, 2019
by Dan Soldner

Wondering how to attract clients? More specifically, how to attract the ideal client? The answer is all in your company values.

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Writing for Emotional Impact (Even in Marketing Blogs)

Alison Schroeder
Posted on Thu, Jun 13, 2019
by Alison Schroeder

Writing for emotional impact forges a human connection and makes consumers feel seen, which is one of the most important parts of marketing.

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What's A Good CTA Click-Through Rate? [New Research]

Travis McGinnis
Posted on Tue, Jun 11, 2019
by Travis McGinnis

What is a CTA and how do yours stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.

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Easter Egg!