What Is Demand Generation, And Why Is It Important?
by Jennifer Lawrence
Trust me, demand generation isn't just another catchy word millennials are tacking on to inbound. It has real meaning, it holds value for a company, and should be part of your vocabulary.
Read More5 Marketing KPIs to Measure Customer Satisfaction
by Jennifer Lawrence
How to measure customer satisfaction? That's the big question these days. Customers are the lifeblood of any business, and their satisfaction dictates your company's success or failure.
Read MoreTammy Moore Joins Leighton Interactive as Director of Talent
by Julia Brolin
As the Director of Talent, Tammy Moore is the connector, bringing together current and prospective staff, culture, brand, clients, and mission.
Read MoreWhy You Need a Holistic Marketing Strategy
by Clare Richards
Holistic marketing encompasses all pieces of marketing. When combined into an interconnected campaign, you achieve the most powerful kind of marketing.
Read MoreFive Components of a Strong Brand: an Infographic
by Clare Richards
Your brand is more than a logo - here's an infographic featuring the five components of a strong brand that includes strategy, passion and why, buyer personas, and a clear strategy.
Read MoreEverything is Inbound: Sales
by Dan Soldner
Smarketing = sales + marketing. Smarketing brings together marketing and sales and aligns them around the same goals.
Read MoreHow to Use Social Media Influencers to Promote Your Event
by Dominique Bohler
Partnering with a social media influencer can open a world of possibilities for your event’s success. Here's what you need to know.
Read MoreWe're Hiring: A Guide to Writing a Job Post on Social Media
by Dominique Bohler
How do you write a job post for LinkedIn or Facebook that stands out in a sea of endless possibilities? Use these examples and tips to get started.
Read MoreResponsive Facebook Ads? Yes, Please
by Jacob Lundy
Facebook is now offering responsive text for your ads. Here's the lowdown on what you need to know about this new feature as a marketer.
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