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Conversion Corner

Not your average marketing insights from a not-so-average crew.

Design Matters: Making a Good First Impression

Design Matters: Making a Good First Impression

You’re in a beautifully designed reception area, about to interview for your dream job. You’re fidgeting and nervous. You’re wiping your hands on your pants because they’re sweaty, and it’s making you even more nervous. Why? Because slightly damp, qu…

3 Crucial Steps to Optimize Images for SEO

3 Crucial Steps to Optimize Images for SEO

I’ve already written about how to use images in regard to copyright. You should always follow those tips and tricks to keep yourself out of legal trouble. But there is more to consider when it comes to the images used in your content marketing. Copyr…

9 Ways to Revamp Your Marketing Strategy Before 2019

9 Ways to Revamp Your Marketing Strategy Before 2019

Did you know America’s top two New Year’s resolutions are to eat less and exercise more? In marketing, I think you’ll agree that the big two are likely to spend less and earn more. Keep that in mind as you contemplate your marketing strategy for 2019…

6 Things You Need to Set Up Facebook Dynamic Ads

6 Things You Need to Set Up Facebook Dynamic Ads

Facebook’s Dynamic Ads are one of the most complex tools Facebook has rolled out in order to help advertisers reach the right audience with the right messaging. In short, Facebook’s Dynamic Ads help you “automatically promote the most relevant items …

3 Social Metrics You Should Pay Attention To

3 Social Metrics You Should Pay Attention To

As one of our Social Media Leads, I get tasked with determining how successfully our clients' businesses perform on Facebook, LinkedIn, Twitter, and all other social channels their business is present on. I often get asked by my coworkers and our cli…

How to Reach Your Buyer Persona with SEO

How to Reach Your Buyer Persona with SEO

Have you ever been solicited by an SEO firm? Hold on. Let me rephrase that. When was the last time you were solicited by an SEO firm? As a business owner or marketing director, you’ve been solicited by dozens – if not hundreds - of SEO firms over the…

Closing the Wooden Loop with Sales Enablement Services

Closing the Wooden Loop with Sales Enablement Services

Tucked away in small town Minnesota is a custom wood turning company called Glacial Wood. They’re in the manufacturing industry and they produce turned wood products for customers all over the world. The company is a culmination of decades of experie…

Podcasting + Inbound Marketing = A New Kind of Impact

Podcasting + Inbound Marketing = A New Kind of Impact

Inbound marketing is not about the sell; it’s about the solve. There’s a lot of power in knowing that efforts made to connect individuals looking for their own solutions can happen for clients who use inbound marketing as part of their strategy. In t…

Beyond Simple eNewsletters: Email Marketing ROI

Beyond Simple eNewsletters: Email Marketing ROI

I recently heard email marketing and eNewsletters used interchangeably. Don’t get me wrong, I can understand how it happens, but I'm here to set the record straight. eNewsletters used to be the only form of email marketing; however, in the ever-evolv…

What is SEM?

What is SEM?

I’m sure you’ve heard this acronym before. It’s commonly used in conjunction with SEO. And the dreaded word strategy. As in, “What’s your SEO/SEM strategy?”

Mapping the Creative Process: Marketing Campaign Strategy 101

Mapping the Creative Process: Marketing Campaign Strategy 101

Mapping the creative process isn’t easy; it took me a solid nine months to finally feel competent in my position. Of course, I bounced around a little before finding my forte in Project Coordination - I wrote blogs and website copy, scheduled social …

Online Recruiting the Right Way

Online Recruiting the Right Way

There’s usually a right way to do things and a wrong way to do things. And when it comes to online recruitment, this definitely applies. We’ve had quite a bit of success helping our clients with their online recruitment efforts, and with more and mor…

3 Rules of Blogging & Why You Can, And Should, Break Them

3 Rules of Blogging & Why You Can, And Should, Break Them

Here at Leighton Interactive, we live by the mantra that rules were meant to be broken. Why? Because we are creatives and we don’t like to be put in a box and told what we can and can’t create. Where’s the fun in that anyway? Yes, we are all law-abid…