Blog

Breaking News in Marketing: LinkedIn's New Page Admin Tools

How A Fist-Sized Tumor Led to Speaking at Inbound 2019

The Story of Travis McGinnis of Leighton Interactive

Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong

I didn’t take many tests growing up, and I’m beginning to think I was lucky.

Marketing Experts Host Hands-on Workshop to Encourage Green Bay Businesses Growth

One Squared Green Bay will take place Thursday, October 3, 2019, at Backstage at the Meyer Theater

The Relevance of Content in a Voice-Driven World

Ok Google, is my brand ready to be discovered?

How Can Public Relations Campaigns Help B2C Companies Grow? [Case Study]

Achieve Services is an outstanding non-profit in Minnesota that dedicates its time and resources to employing adults with disabilities and finding them other enriching opportunities. When they found out their government funding would be cut by nearly…

What You Need to Know About LinkedIn Hashtags

Have you ever heard of the word “octothorpe?” Meriam-Webster defines it as another word for the pound (#) sign. And ever since Chris Messina invented the first hashtag in 2007 on Twitter, the # sign has taken the social media world by the handle with…

Okay Google, How Do I Optimize for Voice Search?

Back in 2013 or so, I was using YouTube’s video transcription feature to create a transcript for a client video to use in a blog post. The video was about knee pain. It had a section where the doctor said, “…sometimes, you don’t know why your knee hu…

5 Marketing Strategies that Build Brand Trust

Building brand trust with consumers is more important than ever. It’s not like you haven’t heard that before. But is it really that big of a deal?

How to Repurpose Content Like a Badass Botanist

Raspberries from Hopkins, MN Over a decade ago, my neighbor and dear friend Andy transplanted some of his prized raspberry bushes alongside the fence that runs around the property in my backyard. When I say prized, I mean prized. Special-as-hell. The…

Writing for Emotional Impact (Even in Marketing Blogs)

Have you ever read the book "Where the Red Fern Grows" by Wilson Rawls? When you get to the end, I promise you'll be crying like a baby. My daughter just completed fifth grader and her class had wrapped this book up and she lamented over its ending, …

7 Reasons Sponsoring an Event is a Brilliant Marketing Strategy

It's the digital age — which means your potential customers are online and bombarded by endless opportunities and companies to work with. So, how do you stand out? You meet them where they go — the events they attend and watch from their computers. A…

Using Data to Improve the Effectiveness of B2B Content Marketing

What are the challenges B2B marketers face in bringing more sophistication to their content marketing efforts and making a much better connection between producing original content and spiking the bottom line? The most common challenges B2B companies…

9 Types of Video Production to Incorporate into your Marketing Efforts

Back when the Spice Girls and Backstreet Boys ruled the airwaves, my friends and I were editing homemade BMX videos in the high school media center. The result was a pretty epic BMX video featuring 10 or so of our friends, as well as an awesome sound…

Writing for Your Personas and Not Your Brand

Marketing is extremely personal. That's why I love it so much. In my role as Content Services Manager, I pay particular attention to the storytelling aspect of client work while ensuring brand voice and individual authorship integrity comes through a…