Here at Leighton Interactive, we live by the mantra that rules were meant to be broken. Why? Because we are creatives and we don’t like to be put in a box and told what we can and can’t create. Where’s the fun in that anyway? Yes, we are all law-abid…
These 5 tips are guaranteed to make your emails perform better than they did before.
The demand generation tactics I’ll be covering are all about ensuring your efforts don’t produce results that fall short of your expectations, because let’s be real, nobody wants that.
At some point in your marketing career, you have probably been given a bad piece of advice, but you didn’t realize that until long after the fact. That bad piece of advice is kind of like these content marketing myths; they have been passed on from p…
This content was syndicated from its original post on 5/23/18 at: https://databox.com/social-media-ROI
I’m going to preface this post by saying I am not a lawyer nor have I ever played one on TV. Therefore, this is not legal advice so please don’t take it as such.
Collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona. Many businesses that collect data don’t know what to do with it and end up …
This blog was also published on HubSpot's Marketing Blog. When we talk inbound marketing, a big piece of that puzzle is SEO and content. At the center of those pieces are keywords. But when we’re putting together campaigns, strategies, and content ca…
First, a brief introduction to Google Ads and how they work. Google Ads are those text ads you see on Google Search results. Typically, there are four above the search results and several more at the bottom. You may remember there also being seven Go…
The world of video has come a long way since cat videos took over every single social media feed you own. Our friends at Wistia, a professional video hosting company, put together this quick video explaining how companies in any industry can benefit …
Content is a lot of things. It's informative; it helps your audience understand products, services, and ideas. It's powerful; content can launch your website to the top of online search results. It's essential; in today's hyper-competitive, majority …
Content marketing is a powerful strategy in today’s digital world. It’s regularly used by businesses of all sizes when they’re looking to boost themselves up in one way or another. While the topic of this chapter is lead generation and how content ma…
I’ve got the answer to the question I know you’ve been asking your whole life. What happens when a metal company goes all in with their marketing? Okay, so maybe that wasn’t one of your burning life questions. But it should matter to you, and here’s …
In January of 2018, Facebook announced yet another algorithm update that puts more of a focus on person to person interaction, not person to page interaction. In a nutshell, when you log onto your Facebook feed, you should see more of the content fro…
This post is going to focus on arguably the most important part of building qualified email marketing lists: getting leads into your database! Not just any leads. The right leads.