We live in a day and age where marketing teams are asked for more — more content, more development, more leads. An increase in marketing demands must come from an increase in budget too, right? Well, not necessarily…
One insightful study found that while 70% of content marketers were expected to produce more content this past year, only 39% were expected to receive an increase in budget.
So, how do you do more with less? How do you keep your team from burning the candle at both ends, stretch your budget, and improve your marketing strategy? We suggest starting with the adoption and implementation of an effective B2B lead generation tool.
Here are three crucial things to look for when selecting one for your business.
1. Integration Capabilities
Did you know that the average organization uses 120 different tools to manage its marketing efforts? From project management platforms to customer relationship management (CRM) systems and web analytics tools, the marketing landscape is becoming increasingly oversaturated.
Just imagine how much time (and money) you could free up by streamlining all those resources into one hub! That's why it's crucial to find software that includes integrations when selecting a B2B lead generation tool. Integrations allow you to share data between your CRM, website, social media, email applications, and any other business-related platforms you're currently using — eliminating the need to constantly switch browsers or double-check data accuracy between platforms.
2. Ease of Use
You could have access to the world's most powerful marketing software, but it would prove ineffective if your team couldn’t figure out how to use it. Not to mention, it could potentially lead to more significant problems like employee turnover.
Workfront's 7th Annual State of Work report revealed that despite economic uncertainty and a fiercely competitive job market, 49% of the U.S. workforce would leave their job due to frustrations with technology. This is why user-friendliness is one of the most important things in a B2B lead generation tool. When selecting an easy-to-use tool, you can save yourself a headache down the line and improve employee buy-in.
Pro-tip: In addition to an intuitive interface, find software that offers extensive online education and training. This way, no matter who joins your team, they will have access to a wealth of resources for getting up to speed.
3. Accurate Analytics
In a world where one out of every five businesses lose revenue and consumers due to incomplete data, it’s imperative to have accurate, up-to-date information and tracking.
When investing in a B2B lead generation tool, look for one that provides comprehensive analytics and reporting features. By keeping an eye on the numbers, you will be empowered to make data-driven decisions about strategy. Not to mention, you will be able to identify where your team is falling short of its goals.
Lastly, be sure to look into how this analytic information is presented. Any form of accurate analytics is helpful, but when it’s presented in charts and graphs, you have a clearer visualization of what strategies are shining.
Unlock the Power of HubSpot
After more than a decade in the industry, we have worked with a fair share of B2B lead generation tools. While some offer impressive and robust marketing services, we have found HubSpot to be the most powerful. The seamless integration of marketing, sales, and customer service software is a game-changer for businesses across any industry.
As a proud Platinum HubSpot partner, our team has deep software knowledge inside and out. Not to mention, our partnerships have led to millions in attributed revenue, all of whom relied on HubSpot as a powerhouse platform.
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