HubSpot AI Agents, Explained: What we covered in our live workshop There’s been a lot of talk about HubSpot AI Agents lately. And while the excitement is high, many teams are still trying to figure out what these agents actually do inside HubSpot and…
A lot can happen in 12 months. No one knows that better than our video team, who pulled together our end-of-year video for 2025.
I’ll never forget those moments early in my career. Standing in a room full of decision makers. I had an opinion, but it was just a gut feeling. I couldn’t put words to why I felt that way — I just did. So, I stayed silent. Turns out, my gut was righ…
Stop Buying Sales Software. Start Building Sales Systems. Most sales teams don’t need another tool. They need a system that actually helps people sell. That’s the difference between chasing the next “sales management software” trend and building a sc…
Last Friday, I hosted a breakout session at the Luminary Conference. In front of a room full of leaders, I asked them to think about that conversation. The one they've been avoiding. The one they rehearse in the middle of the night. I've had my share…
What do you do when you get overwhelmed? Make a short list of to-dos? Recite a mantra: One step at a time? Crawl under a weighted blanket and watch reality TV? (No judgment here). One of the toughest things about creating a strategy often isn't a lac…
Why high-volume marketing is killing your results — and how to build a brand people actually care about (while driving real revenue).
Have you ever rolled your eyes and immediately deleted a sales email from your inbox, then turned around and sent basically the same email to one of your prospects? (Guilty 🙋🏻♀️) The truth is, nobody likes to be sold to. But how do marketers conne…
Think about the last time you walked into a store that felt outdated or cluttered — chances are, you didn’t stick around for long. The same thing happens online. Your website is your digital storefront and often the first impression people get of you…
Picture this: Your team is creating tons of content, but your sales team keeps asking for more, and your leads aren't converting any better. Sound familiar? The issue isn't that you need more content — it's that you might be creating the wrong type o…
AI is everywhere right now—but between the hype and the headlines, most sales and marketing teams are still asking: what does it look like in practice?
Lately I've been thinking a lot about closed-loop communication.
"How are you going to understand my industry?"
TL;DR: Most Vye builds are between $20,000–$100,000, depending on scope, content, integrations, and compliance requirements.
I'm not going to lie: It's been tough to scroll on LinkedIn lately. Every other day, someone is declaring the death of SEO, website traffic, and marketing as we know it.