Budgeting for Your New Website: What Should It Cost?
Let's be honest, website development can feel like a bit of a black hole. You know it's important, but how much should you really invest?
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Holistic Marketing: A Buzzword Worth Investing In
Every marketer faces the same challenge: hundreds of possible tactics, limited resources, and pressure to deliver results. I've sat through countless planning sessions where teams excitedly list every marketing initiative they could possibly pursue —…
5 Common UX Myths That Could Be Costing You Website Conversions
Remember the early days of the Internet? When having any kind of website meant you were ahead of the curve? We do too. But times have changed, and so have user expectations.
Why 'Good Enough' Websites Aren't Good Enough: A C-Suite Guide
It's time to have an honest conversation about your website. We know you've got a lot on your plate, and website development might feel like just another box to check off your list. But here's something we've learned after helping countless businesse…
Investing in Website Copywriting vs. Web Design
I often find myself on calls with CEOs, business owners, or marketing leaders discussing websites — specifically, whether to prioritize stunning design or compelling content. When budgets are tight (and let's be honest, when aren't they?), this decis…
Vye Secures Six 2024 WebAwards
2024 has been a landmark year for Vye in web design excellence. And as a result of all of our hard work, we have secured five WebAwards for our website work, in addition to the 2024 Outstanding Website Developer Award. To say we're proud is an unders…
How To Create a Killer HubSpot CTA in Marketing Hub
Where would we be in life without street signs telling us where to go? The same sentiment holds true for CTAs or calls to action across digital platforms like web pages, blogs, emails, and the like. But what makes a CTA stand out? What makes people w…
How To Create an SEO Campaign That Helps You Rank on Google
Nobody wants to waste time creating content that doesn't rank. But as any experienced content writer will tell you, ranking in search results isn't easy, and it doesn't happen overnight. For your content to perform well, you need to know how to do se…
Our Web Design Philosophy: Focused on Users, Data, and Storytelling
The internet is a lot like an ocean, and websites are the boats sailing across it. But here’s the thing — not all boats are created equal. Some are sleek yachts with all the bells and whistles, while others are rickety old dinghies barely staying afl…
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What's A Good CTA Click-Through Rate? [New Research]
Calls to action (CTAs) hold the power to skyrocket conversions or send them plummeting. But with flashy banners, sleek text links, and everything in-between, how do you determine whether your CTA is a click magnet or a conversion dud?
Building a Kickass Mobile Website in HubSpot
Next time you're in line for coffee, peek over your shoulder — chances are, you’ll see faces illuminated by mobile screens. Smartphones have become an extension of ourselves. Did you know there are over 5 billion mobile internet users worldwide? That…
3 Digital Marketing Resources You Actually Need
There are 26 distinct categories of marketing software out there in the universe. Fifteen years ago, marketers would have killed for the capabilities we now have at our fingertips. But I think it’s safe to say that no organization wants to maintain s…
Strategic Branding for Technology Service Providers
Show me an industry with an image problem, and I’ll show you an incredible marketing opportunity. I have always loved writing for the underdogs…those businesses that are inscrutable to outsiders, those that are poorly served by traditional marketing …
Tips to Build Website Designs That Work
At Vye, we prove our work works. We want our clients to see results from their new website. After all, how can you tell if something is actually working without results? If you’re anything like us, you’re always on the hunt for new ways to improve yo…
How Much Does a Lead-Generating B2B Website Cost?
Answering the question “How much does it cost to build a website?” is similar to answering “How long is a piece of string?” — it varies based on whoever you’re asking. That said, the cost of a lead-generating B2B website will generally fall between $…