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How Much Does a Lead-Generating B2B Website Cost?

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TL;DR: Most Vye builds are between $20,000–$100,000, depending on scope, content, integrations, and compliance requirements.

You’re probably thinking, “Wow, what’s with the broad range?”

Time investments for website vary greatly depending on what you need — the more you add (e.g., calculators, quizzes, interactive modules, etc.), the more time is spent — and the more the website will cost.

Whether you're website curious or gearing up to pull the trigger on a total overhaul, let's dive deeper into what you can expect to pay for a website.

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What about free website templates?

Nowadays, anyone with a laptop and a few hours to kill can create a website through using web-building templates. That said, no cookie-cutter website will accomplish what a B2B company needs to generate leads, boost traffic, and drive sales. 

Your website is a tool to help you grow (new leads, talent recruitment, sales) — whatever moves your business forward. If you want a quality website that actually serves your needs and functions as a resource for your customers, there’s a process involved. And depending on how extensive that process is, the final price will fluctuate.

WordPress vs HubSpot CMS pricing

Does one CMS cost more than the other?

Short answer — no; at least, as long as you're working with a partner who knows the CMS you've chosen. It'll be important during your vetting process to ask specific questions about the development team's experience with the CMS you're hoping to work with. 

Questions might include:

  • How many websites have you built on the CMS in the past 12 months?
  • How many websites have you built on other CMSs in the past 12 months?
  • Can you show examples of advanced customizations you've built on this platform?
  • What's your team's certification level with this CMS?
  • How do you handle platform updates and security patches?
  • What's your process for migrating content between platforms if needed?

Considerations beyond initial cost:

Don't forget to ask about ongoing costs and total cost of ownership, including:

  • WordPress: Plugin licensing, security monitoring, hosting infrastructure, regular updates
  • HubSpot: Monthly/annual CMS licensing fees, user seat costs, storage limits
  • Both: Maintenance, security, backups, performance optimization

Website development pricing tiers

While every agency will give you a different quote for your site, we find that websites usually follow the following pricing structure when considering the listed features.

Type of Website Cost What's Included* Limitations & Features
Essential $20–$40k

Basic functional websites that cover fundamental business needs but lack strategic depth and advanced performance features. While these sites can effectively present your services, they typically don't include the research-driven foundation necessary for lead generation or significant brand enhancement.

  • Current site/competitor site review
  • User experience (UX) research and design
  • Simple modules with brand customization
  • Basic responsive design
  • Basic content creation and migration
  • Basic page structure set up and navigation
  • Simple contact and lead gen forms
  • Standard hosting and domain setup
  • Basic SEO setup (meta tags, basic optimization)
  • Post-launch support
Limitations might include:
  • Template-based design limits brand differentiation and limits custom module development
  • A basic navigation and user experience 
  • A more basic design
  • Minimal conversion optimization features
Professional  $40-$80k Comprehensive, strategically-designed websites built with your specific business goals and target audience in mind. This tier includes expert consultation and custom development tailored to your industry needs.
  • Everything from Essential Package
  • Custom website design and development
  • Professional copywriting services
  • Advanced search engine optimization (SEO)
  • Mobile-first responsive design
  • Custom contact forms and lead capture systems
  • Content management system training
  • Basic performance optimization

Enhanced features might include:

  • Industry-specific functionality
  • Custom calls-to-action optimization
  • Professional photography coordination
  • Advanced security features
  • Email marketing integration
Premium $80–$120k

Advanced websites with sophisticated design elements, custom integrations, and comprehensive brand strategy. Ideal for organizations requiring multi-site solutions or complete brand overhauls.

  • Everything from Professional Package
  • Custom design assets and graphics
  • Advanced interactive elements
  • Multi-site development and management
  • Advanced database integrations
  • Enhanced user experience features

Enhanced features might include:

  • Multi-brand website architecture
  • Advanced e-commerce functionality
  • Custom reporting and analytics dashboards
  • Advanced security and compliance features
  • Performance optimization for high traffic
Enterprise $120k+ Fully customized, enterprise-level websites with cutting-edge technology, extensive integrations, and sophisticated automation. Built for organizations requiring the highest level of functionality and performance.
  • Everything from Premium Package
  • Deep system integrations (CRM, HR, databases)
  • Advanced interactive design elements
  • Custom mobile applications

 

Enhanced features might include:
  • Complex database architecture and management
  • Sophisticated content customization
  • Custom user portals and dashboards
  • Advanced A/B testing capabilities
  • Multi-language and internationalization support
  • Enterprise-level security and compliance
  • Scalable cloud infrastructure
  • Custom training and documentation

*Based on high-level overview. Every website will be different. Give us a shout if you'd like to talk about specifics and get a customized quote.

 

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Behind every great website is a company that pulled the trigger on a budget to make it possible.

Whether you are website curious or you're looking to start vetting possible website partners, we're here to answer any and all of your website questions.