Last week I was on my way to Minneapolis when I decided to tune into my current obsession: Michael Stelzner’s Social Media Marketing podcast. It’s one of my favorites because it covers a wide range of topics in the marketing industry – everything fro…
How many Google (or other search engine) searches have you done today? I’ve done several! Sometimes, I search for really important things like: “What was the worst flavor of Oreo that Nabisco introduced?” (I didn’t actually have to search this one: i…
Are you marketing to the right people? How do you know? When someone is searching online for something they need, a question they have, or a problem they’re experiencing, you want to be the one providing a solution or answer to that particular someon…
An important part of a content marketer's job is search engine optimization (SEO). Traditional branding says marketers need to tell a story, especially with compelling, authentic copy. Obviously, blending both goals is best. But can you meld these go…
In today's tech-savvy world, just about everyone has a few thought leaders and industry experts they follow. Whether it's a favorite TED speaker, industry influencer, or inspirational author you look up to. And when they come to town to present at a …
In the world of content marketing, it is easy to dish out blog after blog about how to sell to customers. Titles like, The Sneaky Way to Sell Products Like Crazy or Make Money Blogging: A Step-By-Step Guide to Selling Products riddle the internet. So…
The success of a well-developed and executed marketing campaign hinges on the fact that you are marketing to the right people. You can push a great deal of content and advertising out, but if you have not targeted the right audience, your campaign is…
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Today is the age of the self-educated buyer. Traditional lead generation strategies no longer cut it. Blossoming from this new era is a marketing strategy about being found by the buyer. Once they’ve found you, developing a relationship with them thr…
Once upon a time, we hired a web developer named Scott Sandbakken.
Traditionally, return on investment (ROI) is a simple calculation of financial gain minus its cost divided by the cost. It is expressed in a percentage and, the larger the number, the better.
Did you know 55 percent of users spend less than 15 seconds on a web page? For over half of the visitors to your site, that's how long you have to convince them to stick around. How do you show them that what's on your website is what they're looking…
Does your content really deserve to rank on page one for your target keywords? Is it one of the 10 best, most informative, most useful pieces of content on the internet? If not, the answer is probably ... no. But, I see why you asked. Most of our cli…
Walker Methodist is a faith-based, non-profit senior living organization that’s been serving older adults since 1945. They own, operate, and manage 12 senior living communities and provide housing, healthcare, rehabilitation, and services to seniors …
About a year ago, I read a book for professional development purposes. Time and time again, I'm amazed at how much this text has influenced my day-to-day work in content creation. The book? Made to Stick. Authored by two brothers - Chip Heath and Dan…
Whether your business doesn't have a business blog at all or does have a business blog that's poorly maintained, this piece is for you. Blogging is an extremely valuable tool that too many businesses are NOT using. If you're in an industry where none…