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Today is the age of the self-educated buyer. Traditional lead generation strategies no longer cut it. Blossoming from this new era is a marketing strategy about being found by the buyer. Once they’ve found you, developing a relationship with them thr…
Once upon a time, we hired a web developer named Scott Sandbakken.
Traditionally, return on investment (ROI) is a simple calculation of financial gain minus its cost divided by the cost. It is expressed in a percentage and, the larger the number, the better.
Did you know 55 percent of users spend less than 15 seconds on a web page? For over half of the visitors to your site, that's how long you have to convince them to stick around. How do you show them that what's on your website is what they're looking…
Does your content really deserve to rank on page one for your target keywords? Is it one of the 10 best, most informative, most useful pieces of content on the internet? If not, the answer is probably ... no. But, I see why you asked. Most of our cli…
Walker Methodist is a faith-based, non-profit senior living organization that’s been serving older adults since 1945. They own, operate, and manage 12 senior living communities and provide housing, healthcare, rehabilitation, and services to seniors …
About a year ago, I read a book for professional development purposes. Time and time again, I'm amazed at how much this text has influenced my day-to-day work in content creation. The book? Made to Stick. Authored by two brothers - Chip Heath and Dan…
Whether your business doesn't have a business blog at all or does have a business blog that's poorly maintained, this piece is for you. Blogging is an extremely valuable tool that too many businesses are NOT using. If you're in an industry where none…
In May 2016, Transworld Business Advisors of Minnesota approached Leighton Interactive as a new business franchise with some substantial goals. They wanted to fill a need in the market - a need for business advisors who were passionate about working …
Do you remember rotary dial phones? We had pagers, programmable cordless phones, and the first thick-as-a-brick mobile phones. And now today, few of us have any of our most important numbers memorized. In fact, if we lost our smart phones, we would b…
Attract, convert, close, delight. If you know anything about inbound marketing, you know those four steps are the key to creating long lasting customers. At its core, an inbound marketing experience is a customer-focused way of doing business that is…
By now, you could probably tell me in your sleep that traditional marketing operates like a crop duster – spraying the message on a segment of the population with the hope that they will be enticed into becoming customers. While on the other hand, in…
"Measurement is the first step that leads to control and, eventually, to improvement." -H. James Harrington (Performance Improvement expert)
When you put in the time and effort to create content for your audience, content that is well researched, user-friendly, and helpful, how do you get that content in front of as many people who will benefit from it as possible? That is one of the cons…
"Content" is a jargon term many people aren't familiar with, even though they interact with it every day. It's another word for the information you find on the internet, such as blog posts, ebooks, infographics, white papers, and more, that you're se…