By now, you could probably tell me in your sleep that traditional marketing operates like a crop duster – spraying the message on a segment of the population with the hope that they will be enticed into becoming customers. While on the other hand, in…
Marketing is full of acronyms that can make your head spin. Every day, there seems to be a new shorthand for the latest digital trends or success metrics. Luckily, we’ve created a list of popular marketing abbreviations, digital advertising acronyms,…
"Measurement is the first step that leads to control and, eventually, to improvement." -H. James Harrington (Performance Improvement expert)
When you put in the time and effort to create content for your audience, content that is well researched, user-friendly, and helpful, how do you get that content in front of as many people who will benefit from it as possible? That is one of the cons…
Growing your business is a hard task and requires a slew of various tools to accomplish those goals. For many companies, those tools are scattered across various platforms – some online, others offline - and thus their data isn’t stored in a single p…
"Content" is a jargon term many people aren't familiar with, even though they interact with it every day. It's another word for the information you find on the internet, such as blog posts, ebooks, infographics, white papers, and more, that you're se…
When you see an eye-catching marketing piece, what makes you want to click? Is it the words, image, or a combination of the two? It’s likely the latter, and because of that, it’s very important for the two to boost one another.
If you’ve seen the movie “Field of Dreams,” you’ll probably remember the phrase “If you build it, he will come.” In today’s marketing world, creating content is a critical component for establishing your company as a thought-leader in the industry, n…
As a senior in college at a private university soon to have a communication degree, I can confidently say I never once heard the words ‘inbound marketing’ mentioned in any of my classes or extracurriculars. I landed an internship with Leighton Intera…
Imagine you're a member of a company who provides a product that many people would find useful. You know that the product is helpful. It solves some type of problem many people face. You know your product is reasonably priced, especially when you con…
Our website is so outdated! We just need it updated.
I'm going to share with you a trick for how I help others understand how and why downloadable content offers work. When I first explain our marketing methodology, there are always a few sticking points. These are areas where a little more explanation…
98 percent of recruiters today use LinkedIn to find candidates for various positions. It is truly in your best interest to utilize all features this platform has to offer and get ahead of the game.
In early 2014, Bernick’s came to Leighton Interactive with a lofty list of goals and problems to solve. They wanted to improve how their website worked, they wanted to reach people they hadn’t before … they wanted to cut through a saturated market, t…
The Marco Story What began as a two-man typewriter shop over four decades ago evolved into what Marco is today - one of the top five technology providers in the nation. Marco has over 1,000 employees in 42 locations across seven states, with its corp…