Growing your business is a hard task and requires a slew of various tools to accomplish those goals. For many companies, those tools are scattered across various platforms – some online, others offline - and thus their data isn’t stored in a single p…
"Content" is a jargon term many people aren't familiar with, even though they interact with it every day. It's another word for the information you find on the internet, such as blog posts, ebooks, infographics, white papers, and more, that you're se…
When you see an eye-catching marketing piece, what makes you want to click? Is it the words, image, or a combination of the two? It’s likely the latter, and because of that, it’s very important for the two to boost one another.
If you’ve seen the movie “Field of Dreams,” you’ll probably remember the phrase “If you build it, he will come.” In today’s marketing world, creating content is a critical component for establishing your company as a thought-leader in the industry, n…
As a senior in college at a private university soon to have a communication degree, I can confidently say I never once heard the words ‘inbound marketing’ mentioned in any of my classes or extracurriculars. I landed an internship with Leighton Intera…
Imagine you're a member of a company who provides a product that many people would find useful. You know that the product is helpful. It solves some type of problem many people face. You know your product is reasonably priced, especially when you con…
Our website is so outdated! We just need it updated.
I'm going to share with you a trick for how I help others understand how and why downloadable content offers work. When I first explain our marketing methodology, there are always a few sticking points. These are areas where a little more explanation…
98 percent of recruiters today use LinkedIn to find candidates for various positions. It is truly in your best interest to utilize all features this platform has to offer and get ahead of the game.
In early 2014, Bernick’s came to Leighton Interactive with a lofty list of goals and problems to solve. They wanted to improve how their website worked, they wanted to reach people they hadn’t before … they wanted to cut through a saturated market, t…
The Marco Story What began as a two-man typewriter shop over four decades ago evolved into what Marco is today - one of the top five technology providers in the nation. Marco has over 1,000 employees in 42 locations across seven states, with its corp…
Inbound marketing is not for the faint of heart. It requires strategizing, planning, execution, and then … waiting. Unlike many other marketing efforts, inbound marketing does not provide instantaneous results (although if you’re lucky, it might). Be…
We recently had a client take on the task of writing their company monthly email newsletter. When it came down to it and she sat down, writer's block set in. She found herself spinning in circles, not knowing where to start or how to execute. It’s ju…
Have you ever taken on a task or project you thought was bigger than your capabilities? I have. I recently took on a project not knowing if I could make it happen, a project where there was a real-life opportunity for me to fall on my face. **Spoiler…
I’ve heard the premise of post-mortem meetings from several sources - the first instance was the book Creativity Inc., and recently I’ve seen HubSpot promoting benefits of this practice as well. Post-mortems help shape the way we progress as a compan…