As you may know, the most important type of webpage for any inbound campaign is the landing page - it's the page where your anonymous visitor converts to a contact or lead. This is why the most important part of a landing page is the form itself. The…
Animated GIFs: do you pronounce it “Jif” or “Gif” and what are they?
Marketing online can be cutthroat. In a world where customers have a voice that can be heard, marketers are trying to find ways to keep up and interact with them. From Facebook analytics to Google review,s the way we measure our marketing efforts onl…
On the fence about inbound marketing? It can be helpful to hear from someone who was in your same shoes - someone who was facing the same decision and had the same doubts, concerns and questions. As early adopters, this is a risk we take. We don't ha…
Sometimes, the best way to learn something new is to see some real-life examples, with real-life applications. In this blog I’ll share two inbound marketing strategies we created for two different clients, walking through some of the steps I outlined…
When it comes to getting the media’s attention, many don’t know where to begin. Whether it’s a business event, anniversary, new hire, or other newsworthy information business owners want the public to know about, getting it to the media isn’t as easy…
Determining the essential social media platforms for your business can be confusing. Whether you’re attempting to rank for SEO, develop a social media strategy, or simply engage with your customers, it’s important to establish key social media platfo…
There was once a French man named Roland Barthes. He was a literary theorist, philosopher, and critic. Even though he, himself, was not a photographer, he so eloquently described aspects of photography from his own perspective in many of his literary…
The most common mistake I see young designers make is over-confidence. It might sound harsh, but it's the truth. So many emerging designers I meet think they are infallible. They're quick to dismiss critique and slow to adapt to feedback.
Do you struggle with social media? Is its ever-changing world enough to make you go crazy and want to give up entirely on your efforts? Do you find yourself spending countless hours on it but feel like you never see a return on your investment? You a…
In the realm of cinema the poster is a major marketing piece in attempting to tease the would-be viewer’s curiosity to want more so that they will drag their corpse into the theatre seat. In my opinion most do not do it well, and the movie poster des…
Online advertising has spilled over into social media, because of the incredible opportunity it presents. This is where your potential customers spend a majority of their time online. One of the largest and most powerful social media channels is Face…
It is time to bring the inbound marketing series full-circle and close the loop. This article will discuss the importance and value of inbound marketing analytics. Analytics close the inbound marketing loop, tying all of your efforts together and com…
This is the fourth blog in our inbound marketing series. As a reminder, inbound marketing is a combination of online marketing tactics working to interact and develop relationships with potential customers PLUS engaging in a continual flow of informa…
We are in the people business. In order to most effectively do our jobs we need to understand people – their likes and dislikes, habits and routines, wants and needs and their buying behaviors. The marketing world has noticed a transition into online…