Before I started my gig at Leighton Interactive, I was confident in my knowledge about marketing. I had the basics covered. I knew who would benefit from the products/services in the industry, brand promotion, the best way to reach the target market,…
Is your website tired, run down, listless? Does it poop out at parties? Is it unpopular? The answer you all your problems is Vitameatavegamin! Okay, just kidding. I had to throw an I Love Lucy quote in there somewhere. But seriously, do you feel like…
Why is your company on social media? I’m going to guess it’s because of one of three reasons: to build brand awareness, to engage with your customers, or to have another way to get the word out about new products or specials. What if I told you that …
The real deal
As you may know, the most important type of webpage for any inbound campaign is the landing page - it's the page where your anonymous visitor converts to a contact or lead. This is why the most important part of a landing page is the form itself. The…
Animated GIFs: do you pronounce it “Jif” or “Gif” and what are they?
Marketing online can be cutthroat. In a world where customers have a voice that can be heard, marketers are trying to find ways to keep up and interact with them. From Facebook analytics to Google review,s the way we measure our marketing efforts onl…
On the fence about inbound marketing? It can be helpful to hear from someone who was in your same shoes - someone who was facing the same decision and had the same doubts, concerns and questions. As early adopters, this is a risk we take. We don't ha…
Sometimes, the best way to learn something new is to see some real-life examples, with real-life applications. In this blog I’ll share two inbound marketing strategies we created for two different clients, walking through some of the steps I outlined…
When it comes to getting the media’s attention, many don’t know where to begin. Whether it’s a business event, anniversary, new hire, or other newsworthy information business owners want the public to know about, getting it to the media isn’t as easy…
Determining the essential social media platforms for your business can be confusing. Whether you’re attempting to rank for SEO, develop a social media strategy, or simply engage with your customers, it’s important to establish key social media platfo…
There was once a French man named Roland Barthes. He was a literary theorist, philosopher, and critic. Even though he, himself, was not a photographer, he so eloquently described aspects of photography from his own perspective in many of his literary…
The most common mistake I see young designers make is over-confidence. It might sound harsh, but it's the truth. So many emerging designers I meet think they are infallible. They're quick to dismiss critique and slow to adapt to feedback.
Do you struggle with social media? Is its ever-changing world enough to make you go crazy and want to give up entirely on your efforts? Do you find yourself spending countless hours on it but feel like you never see a return on your investment? You a…
In the realm of cinema the poster is a major marketing piece in attempting to tease the would-be viewer’s curiosity to want more so that they will drag their corpse into the theatre seat. In my opinion most do not do it well, and the movie poster des…