Blog

Conversion Corner

Not your average marketing insights from a not-so-average crew.

Inbound Marketing

What I Learned From A Marketing Internship

What I Learned From A Marketing Internship

The work doesn’t end after you get the “You’ve been accepted!” email. Prepare yourself for your marketing internship and realize that you have a lot to learn. This is the turning point where all of that hard work and effort you put into getting your …

Inbound Marketing: An Insider's Look

Inbound Marketing: An Insider's Look

Think about the last purchase you made. Maybe it was a car or a new vacuum cleaner. Now, think of your process leading up to that purchase. Did you go into the dealership or store and pick out the first vehicle or vacuum you saw and then purchase it?…

How to Increase Organic Traffic by 675 Percent

How to Increase Organic Traffic by 675 Percent

One of the biggest parts of an effective inbound marketing plan is content creation – i.e. blogging. It’s just so much work to create and maintain a decent blog. First you have to come up with topics, then do keyword research for them, and then find …

Partnering for Profit: Tips for Creating True Partnerships

Partnering for Profit: Tips for Creating True Partnerships

WHAT IS PROFIT? The first thing that comes to mind and the most important is the monetary definition of course: the money you make after expenses. It is also the advantage or benefit gained from doing something. We want you to think different. Put th…

How Career Growth & Career Development Are Different

How Career Growth & Career Development Are Different

Do you know the difference between career growth and career development? There's much banter in the professional realm about the word growth - how companies desire growth in size, revenue, and scope, while people ultimately seek growth to learn and a…

5 Tips to Achieve Outstanding Email Marketing ROI

5 Tips to Achieve Outstanding Email Marketing ROI

Email marketing is both scary and exciting for marketers. Scary because none of us wants to be “that company” who spams their database with junk mail. Exciting because email marketing has the biggest ROI out there. For for every dollar spent, email b…

Building Buyer Personas with Maslow’s Hierarchy of Needs

Building Buyer Personas with Maslow’s Hierarchy of Needs

One of the first things that piqued my interest in inbound marketing was how helpful it seemed. Inbound didn’t look or sound like the image of marketing I had in my head. I had always thought marketing meant convincing people they needed a product or…

Our Buyer Persona Creation Process in Action

Our Buyer Persona Creation Process in Action

You, like every other company out there, need buyer personas to help you focus your nurturing strategies and content creation. A buyer persona is a fictional character that represents your ideal prospect, lead, or customer. They help ensure you're ta…

Recipe for Success: Inbound Marketing

Recipe for Success: Inbound Marketing

Before I started my gig at Leighton Interactive, I was confident in my knowledge about marketing. I had the basics covered. I knew who would benefit from the products/services in the industry, brand promotion, the best way to reach the target market,…

Save Your Website in One Step

Save Your Website in One Step

Is your website tired, run down, listless? Does it poop out at parties? Is it unpopular? The answer you all your problems is Vitameatavegamin! Okay, just kidding. I had to throw an I Love Lucy quote in there somewhere. But seriously, do you feel like…

Everything is Inbound: Social Media for Business

Everything is Inbound: Social Media for Business

Why is your company on social media? I’m going to guess it’s because of one of three reasons: to build brand awareness, to engage with your customers, or to have another way to get the word out about new products or specials. What if I told you that …