In today's tech-savvy world, just about everyone has a few thought leaders and industry experts they follow. Whether it's a favorite TED speaker, industry influencer, or inspirational author you look up to. And when they come to town to present at a …
Manufacturing content marketing. It's a thing. We've shuffled through all of the acronyms, buzzwords, endless lists of must-knows when it comes to content marketing for the manufacturing niche and these are the top 20 words we found most important. I…
In the world of content marketing, it is easy to dish out blog after blog about how to sell to customers. Titles like, The Sneaky Way to Sell Products Like Crazy or Make Money Blogging: A Step-By-Step Guide to Selling Products riddle the internet. So…
Here it is. The email you worked so hard to craft is ready to come in for a landing. This post will move away from the email itself and onto the subsequent page it clicks-through to. Now that someone has clicked your email, the landing page needs to …
A lot of companies have core values. They're thought of as a cornerstone, as an integral part of a company culture. And they can be. Or is it that they could be? ... should be? According to the culture experts over at Forbes, "the importance of a sol…
Let’s say you’re sitting at your favorite local bar enjoying a craft beer. While chatting away about life, liberty, and the pursuit of happiness with your buddies, in walks a drop-dead gorgeous bombshell. Your heart skips a beat, awestruck with her b…
The success of a well-developed and executed marketing campaign hinges on the fact that you are marketing to the right people. You can push a great deal of content and advertising out, but if you have not targeted the right audience, your campaign is…
Is your business B2B or B2C? While you undoubtedly know the answer to that question, do you know how it affects your marketing strategy? Being either B2B or B2C is simply a way for businesses to classify themselves based on who they serve. And who a …
Ryan Holiday wrote a book - he's written a few. But he wrote one in particular that I had to read, just to understand the hype and context that surrounds it. Why a Holiday book? Because he's one of our featured presenters at One Squared in Minneapoli…
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Today is the age of the self-educated buyer. Traditional lead generation strategies no longer cut it. Blossoming from this new era is a marketing strategy about being found by the buyer. Once they’ve found you, developing a relationship with them thr…
Once upon a time, we hired a web developer named Scott Sandbakken.
I was looking through the mail at our house the other day and found an envelope addressed to me. My birthday isn’t for another week, so I was curious what it was for. Giddily, I tore into it wondering who would be sending snail mail in 2017 - aside f…
Traditionally, return on investment (ROI) is a simple calculation of financial gain minus its cost divided by the cost. It is expressed in a percentage and, the larger the number, the better.
Did you know 55 percent of users spend less than 15 seconds on a web page? For over half of the visitors to your site, that's how long you have to convince them to stick around. How do you show them that what's on your website is what they're looking…