About a year ago, I read a book for professional development purposes. Time and time again, I'm amazed at how much this text has influenced my day-to-day work in content creation. The book? Made to Stick. Authored by two brothers - Chip Heath and Dan…
You might be telling yourself that everything is fine when you really know that if you had a little more time, and a little more help, you could probably take your numbers to a whole new level.
If you're a company with limited marketing resources, don’t worry. There are still a lot of ways you can get marketing exposure with a small budget. Here are 10 ideas to get you started.
Whether your business doesn't have a business blog at all or does have a business blog that's poorly maintained, this piece is for you. Blogging is an extremely valuable tool that too many businesses are NOT using. If you're in an industry where none…
In May 2016, Transworld Business Advisors of Minnesota approached Leighton Interactive as a new business franchise with some substantial goals. They wanted to fill a need in the market - a need for business advisors who were passionate about working …
iJetColor by Printware first learned about Leighton Interactive in September of 2016. At that time, Tim Murphy, president of iJetColor by Printware, submitted a website audit request where he indicated the biggest website challenge for their company:…
Is there any other industry that's more swift than marketing? It seems to change with the seasons, as quick as the Target Dollar Spot redistributes its wares - and I would know becuase my kids love the dollar spot at Target. How can you ensure that y…
Do you remember rotary dial phones? We had pagers, programmable cordless phones, and the first thick-as-a-brick mobile phones. And now today, few of us have any of our most important numbers memorized. In fact, if we lost our smart phones, we would b…
You've designed an amazing campaign but you're not quite hitting the numbers you were hoping for. Assuming that you have the utmost confidence in your strategy, what can you do to improve your results? Digital marketing in general, and inbound market…
Attract, convert, close, delight. If you know anything about inbound marketing, you know those four steps are the key to creating long lasting customers. At its core, an inbound marketing experience is a customer-focused way of doing business that is…
What if I told you it was all normal? That wary feeling in your gut and that struggle to hand over the reigns are the exact things you should be feeling when you decide to partner with a digital marketing agency. It demonstrates the passion you have …
By now, you could probably tell me in your sleep that traditional marketing operates like a crop duster – spraying the message on a segment of the population with the hope that they will be enticed into becoming customers. While on the other hand, in…
Marketing is full of acronyms that can make your head spin. Every day, there seems to be a new shorthand for the latest digital trends or success metrics. Luckily, we’ve created a list of popular marketing abbreviations, digital advertising acronyms,…
"Measurement is the first step that leads to control and, eventually, to improvement." -H. James Harrington (Performance Improvement expert)
When you put in the time and effort to create content for your audience, content that is well researched, user-friendly, and helpful, how do you get that content in front of as many people who will benefit from it as possible? That is one of the cons…