Tips to Build Website Designs That Work


At Vye, we prove our work works. We want our clients to see results from their new website. After all, how can you tell if something is actually working without results?

If you’re anything like us, you’re always on the hunt for new ways to improve your website. Analytic tools and industry trends have inspired our team to produce dynamic web designs that bring tangible results to businesses across the country. Here are a few insider tips to help you do the same. 

The tools

We need concrete proof that our designs are working here at Vye. Thanks to tracking, performance, and accessibility tools, we can review and revise our websites to keep them in tip-top shape. 

Tracking tools

Tracking tools

Tracking tools provide our team insight into how a visitor uses our site, as well as how many. This allows us to make data-driven decisions that improve the user experience. 

When it comes to website tracking tools, we rely on:

  • Google Analytics — Google Analytics offers advanced tracking with privacy controls. It reports everything from the number of visitors to their demographics, behavior, and traffic sources.     
  • HotJar — HotJar provides behavior analytics and feedback data through insight tools like Heatmaps, Session Recordings, Surveys, and a Feedback widget. 

These tracking tools offer tangible, in-depth information that our development team relies on to optimize a site for maximum results!

Performance tools

Performance tools

Performance tools tell us what needs to be fixed by diagnosing bugs, identifying bottlenecks, and optimizing slow pages. 

Here are the two performance tools our team recommends:

  • Ahrefs — Ahrefs provides various features that can improve a website’s performance, like identifying areas for optimization, monitoring website rankings, and uncovering technical issues. 
  • Lighthouse — Lighthouse is a Chrome extension that shows per-page performance scores with recommendations to improve the user experience. This covers everything from the site’s speed index to accessibility issues.

With performance tools, we can ensure that a client’s website is firing across all cylinders while improving the user experience for their customers.

Accessibility tools

Accessibility tools

One of the most important things to consider when building a website is its accessibility. We’re always seeking opportunities to make a page accessible to everyone, including those with disabilities or special needs.

In addition to the performance and analytic tools above, we rely on this software to improve accessibility:

User experience is at the forefront of everything we do. Relying on accessibility tools is key to creating a great user experience for all of our site’s visitors.

The trends

Not only does Vye’s web design team keep a close eye on industry trends, but we’re always anticipating what’s next. Website design is always evolving, and trends are always changing, so it’s important to offer a final product that wows the client and their visitors. 

Here are a few industry trends to keep a pulse on in the coming months: 

  • Typography — Create a strong visual hierarchy and draw the user’s eye to important information through large, bold type. 
  • Responsive design — As more people visit websites with their smartphones, a responsive design will automatically adjust a page to fit the screen of whatever device is being used. 
  • Dark mode — The dark mode option makes the reading experience more comfortable for users visiting the page in low-light conditions. 

Following industry trends is a surefire way to create a website that is user-friendly, optimized for search engines, and accessible. Ultimately, this will lead to a better user experience, increased traffic, and higher conversion rates!

The results

When designing a client’s website, Vye is all about finding the perfect blend of data, technology, creativity, and accessibility. We live at the intersection of science and storytelling to bring clients tangible growth, measurable traffic, and jaw-dropping work.

Marco’s website revamp

Take Marco, for example. We partnered with this award-winning technology company to evolve their website into a lean, mean, lead-generating machine. Thanks to the ingenuity of our team (and the tools above), we did just that.

Marco site

In the first year alone, we increased website leads by 155%, added 13,500 emails to the database, and attributed over $1,000,000 in online leads.

Here’s where you come in

Your website should work hard for you. That’s our web philosophy. If you’re searching for a way to generate more results, increase qualified leads, and spread brand awareness, you’re in luck

Let’s make your website work, together.

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