Vye Announces Promotion of Sarah Cords as VP, Client Experience & Strategy


Sarah-Cords-HeadshotST. CLOUD, MN — Vye is pleased to announce the promotion of Sarah Cords to Vice President, Client Experience & Strategy. Cords joined the agency in 2021, serving in various capacities including Account Supervisor and most recently as Director of Strategy & Client Services.

“Sarah’s leadership is admirable, and has contributed to 27% in agency growth and a 90% client referral score since joining the team,” says Jen Lawrence, Chief Operating Officer. “Sarah is a true expert in her craft and elevates creative strategy and the work we do at Vye.”

In her role as VP, Client Experience & Strategy, Cords will provide leadership to the agency related to growing and enhancing client brands, and helping them achieve their marketing goals. She will also continue to work closely with new clients to ensure their onboarding experience is a success. 

With two decades of marketing experience, Cords has gained significant knowledge about the inner workings of an agency at Johnson Group, Gaslight Creative, and Textile Creative Studios where she focused on creating strategic marketing plans across all industries. She also spent a number of years as Marketing Director for a leading manufacturing company. 

“Vye feels like home. Throughout the past two years, I’ve had opportunities to grow personally & professionally, and utilize my experiences to build our team, clients, and agency to a new level,” says Cords. “I feel fortunate to work alongside a talented team who cares deeply about the work they do.”

Cords is also a Certified Dare to Lead Facilitator, Certified Professional Co-Active Coach (CPCC), and certified in Hubspot Inbound Marketing.

Cords is a well-known name in the St. Cloud, Minnesota community as well. She has served as Board Member & President for the Forum of Executive Women (FEW), Marketing & Design Program Advisory Board Member at St. Cloud Technical & Community College, Marketing Committee Member for the March of Dimes, Board Chair & Executive Committee Member for the Women’s Fund of CMCF, and Board Member & Marketing Committee Chairperson for the Sauk Rapids Rice Education Foundation.

About Vye

Vye is a full-service, digital marketing agency that drives growth through empathy-based marketing to help businesses crush their goals. Our team of 40+ creative professionals based throughout the U.S. tackle difficult problems — and partner with clients who have lofty ambitions. As a HubSpot Partner specializing in inbound marketing, we’re committed to our work, long-term client relationships, our talented team, and our creative process. We’ll never settle because we’re always vying for something more. Learn more at vye.agency

Media Contact
Janae Olson, Director of Talent


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