ST. CLOUD, MN — Vye is pleased to announce the promotion of Jennifer Lawrence to Chief Operating Officer. Lawrence has been with the agency since 2012, serving in various capacities including Account Manager, Director of Client Services, and most recently as Vice President.
“Jen has played a significant role in Vye’s recent growth, including a 90% increase in team members and 144% increase in revenue while serving as VP for the agency,” says Dan Soldner, President & CEO. “I recall when she joined our small, seven-person team back in 2012, we were still trying to figure out where we wanted the agency to go. It’s amazing to be here 10 years later to promote her into this new role.”
With more than 20 years of industry experience, Lawrence has learned what creative professionals seek to thrive in their career, and what clients need to achieve their goals. Her leadership at Vye has been instrumental in creating a People First culture and uncommon results for clients. “I’m really looking forward to what the agency will accomplish over the next decade under Jen’s continued leadership,” says Soldner.
“When I joined Vye ten years ago, I was drawn toward the vision of redefining marketing as a measurable growth investment,” says Lawrence. “Now, partnering with clients across 18 states, it’s pretty amazing to see the impact we have made.”
Lawrence also serves on the United Way of Central Minnesota Board, volunteers her time periodically at St. Cloud Technical College, and has previously served in leadership roles with the American Advertising Awards (AAF) of Central Minnesota. She was also the recipient of a 2020 AAF Silver Medal Award, which is awarded to individuals who have made outstanding contributions to advertising and within their community.
Vye is a full-service, digital marketing agency that drives growth through empathy-based marketing to help businesses crush their goals. Our team of 40+ creative professionals based throughout the U.S. tackle difficult problems — and partner with clients who have lofty ambitions. As a HubSpot Partner specializing in inbound marketing, we’re committed to our work, long-term client relationships, our talented team, and our creative process. We’ll never settle because we’re always vying for something more. Learn more at vye.agency.
Dan Soldner, Vye President & CEO