This blog was also published on HubSpot's Marketing Blog. When we talk inbound marketing, a big piece of that puzzle is SEO and content. At the center of those pieces are keywords. But when we’re putting together campaigns, strategies, and content ca…
First, a brief introduction to Google Ads and how they work. Google Ads are those text ads you see on Google Search results. Typically, there are four above the search results and several more at the bottom. You may remember there also being seven Go…
The world of video has come a long way since cat videos took over every single social media feed you own. Our friends at Wistia, a professional video hosting company, put together this quick video explaining how companies in any industry can benefit …
Content is a lot of things. It's informative; it helps your audience understand products, services, and ideas. It's powerful; content can launch your website to the top of online search results. It's essential; in today's hyper-competitive, majority …
Content marketing is a powerful strategy in today’s digital world. It’s regularly used by businesses of all sizes when they’re looking to boost themselves up in one way or another. While the topic of this chapter is lead generation and how content ma…
I’ve got the answer to the question I know you’ve been asking your whole life. What happens when a metal company goes all in with their marketing? Okay, so maybe that wasn’t one of your burning life questions. But it should matter to you, and here’s …
In January of 2018, Facebook announced yet another algorithm update that puts more of a focus on person to person interaction, not person to page interaction. In a nutshell, when you log onto your Facebook feed, you should see more of the content fro…
This post is going to focus on arguably the most important part of building qualified email marketing lists: getting leads into your database! Not just any leads. The right leads.
Call-to-action buttons are the best. Think of them as the rug that ties the marketing room together. If you have no idea what I’m talking about, you should check out this blog I wrote about Calls-To-Action. First Things First: What is a perfect Call-…
Over a long weekend, I knew I’d probably end up on some Minnesota lake with a cold beverage in hand, wishing I had something to read. So, Friday at 5 PM I went through my SFL (save for later) folder to check out my options.
I don’t know about you, but I’ve noticed a growing trend in businesses struggling with recruiting. They’re on the lookout for skilled, qualified employees to join their company, but applications aren’t coming in fast enough, applicants are not good f…
The Internet is brimming with company blogs, podcasts, videos, and other content. Businesses and strategic marketers are engaging their customers online through various platforms with content marketing and are seeing great results. But what is conten…
You work hard for your money. So, spending your marketing business dollars wisely is important. But how do you know how much to spend, or where to spend it? I can tell you that your marketing budget should be spent on, well, marketing! And I’m not ta…
It’s 2018 and a lot of things have changed and evolved. Flip phones are few and far between, AOL Instant Messenger has turned into Slack messages, and dial-up internet is no more - thank goodness. It should be no surprise then, that the way your busi…
Marketing strategy. The thing everyone says you need. But what does it mean?