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Conversion Corner

Not your average marketing insights from a not-so-average crew.

Why Knowing Your Buyer's Journey is Important

Why Knowing Your Buyer's Journey is Important

The methodology of inbound marketing includes attracting strangers on the Internet, converting them into leads, and eventually into delighted customers. But how do you attract these strangers, earn their trust, and form long-term customer relationshi…

Is Sales Enablement Just a Buzzword? What Does It Actually Mean?

Is Sales Enablement Just a Buzzword? What Does It Actually Mean?

Being in sales can be a challenging career path, and I don’t mean that in a bad way. Just about every company on the planet needs a sales and outreach arm (whether it’s one person or a massive team). Whether they are called sales representatives, cli…

9 Tips for Online Recruiting

9 Tips for Online Recruiting

Traditional methods of recruitment have long been declining. Don't get me wrong, attending career fairs and networking are still a great way to source applicants, but if you haven't jumped on the online recruiting train, you're missing out.

3 Signs You're Due for a Brand Update

3 Signs You're Due for a Brand Update

It's your first discovery session with the agency you've decided to work with. You're looking for a web design proposal that will turn your brand around. The agency is starting to dig in and ask a lot of questions, and they want to help identify and …

How Content Marketing Helps, Chapter 1: SEO

How Content Marketing Helps, Chapter 1: SEO

Benefits. They’re great. Whether you’re talking about health, wealth, or business, people love benefits. So, I’m going to talk about them here too. The benefits of content marketing that is. This is the first dish of our three-course meal explaining …

Inbound Marketing + Demand Generation

Inbound Marketing + Demand Generation

Have you ever played a game of telephone? You know, the childhood game where one person whispers into the ear of another and the information chain continues until the last person repeats the sentence out loud for all to hear. The end product is a jum…

3 Key Benefits Hiring an Inbound Marketing Agency Brings

3 Key Benefits Hiring an Inbound Marketing Agency Brings

Looking for a way to generate leads online and see a return on your marketing spend? Hiring an inbound marketing agency can help you do just that. Inbound marketing helps companies strengthen their digital efforts. More specifically, it helps attract…

Top Trends in Content Marketing

Top Trends in Content Marketing

Content marketing isn't just a fad. In fact, 89 percent of B2B marketers are using content marketing as a way to increase leads and drive their brand. Online is an evolving world, and if your company doesn't evolve with it, your brand will be left be…

Digital PR: Out with the Old & In with the New?

Digital PR: Out with the Old & In with the New?

It's true that traditional public relations hasn't died - but it has evolved. Professionals in this industry have more technology, people, and trends to keep up with than ever before. And if you aren't keeping up with these changes... you're falling …

Investing in Inbound Marketing? 5 Stats You Need to Know

Investing in Inbound Marketing? 5 Stats You Need to Know

At Leighton Interactive we eat, sleep, and breathe inbound marketing. Why? Because we sincerely, and wholeheartedly believe that everything is inbound. We might be a bit biased when it comes to whether or not marketers should be using an inbound mark…

How do Manufacturers Get Found on Google?

How do Manufacturers Get Found on Google?

Chances are if you’re reading this, you found it on a Google Search result. Or you follow one of our social media channels and clicked the link we shared from Facebook or Twitter. But either way, you found some interest in this topic because of the t…

Inbound Marketing + Recruitment = Big Impact

Inbound Marketing + Recruitment = Big Impact

Knobelsdorff Electric Inc. (KEI) is a rapidly growing company based out of Goodhue and Eagan, MN and completes projects across the Midwestern states. With 30 years of experience and industry expertise, they operate primarily in the heavy industry are…