As one of our Social Media Leads, I get tasked with determining how successfully our clients' businesses perform on Facebook, LinkedIn, Twitter, and all other social channels their business is present on. I often get asked by my coworkers and our cli…
Have you ever been solicited by an SEO firm? Hold on. Let me rephrase that. When was the last time you were solicited by an SEO firm? As a business owner or marketing director, you’ve been solicited by dozens – if not hundreds - of SEO firms over the…
What happens when a small-town woodturning company suddenly generates more leads than it can handle? For Glacial Wood, a Minnesota-based manufacturer serving designers and builders worldwide, the answer wasn’t to slow down — it was to invest in sales…
Inbound marketing is not about the sell; it’s about the solve. There’s a lot of power in knowing that efforts made to connect individuals looking for their own solutions can happen for clients who use inbound marketing as part of their strategy. In t…
I recently heard email marketing and eNewsletters used interchangeably. Don’t get me wrong, I can understand how it happens, but I'm here to set the record straight. eNewsletters used to be the only form of email marketing; however, in the ever-evolv…
I’m sure you’ve heard this acronym before. It’s commonly used in conjunction with SEO. And the dreaded word strategy. As in, “What’s your SEO/SEM strategy?”
Mapping the creative process isn’t easy; it took me a solid nine months to finally feel competent in my position. Of course, I bounced around a little before finding my forte in Project Coordination - I wrote blogs and website copy, scheduled social …
There’s usually a right way to do things and a wrong way to do things. And when it comes to online recruitment, this definitely applies. We’ve had quite a bit of success helping our clients with their online recruitment efforts, and with more and mor…
Here at Leighton Interactive, we live by the mantra that rules were meant to be broken. Why? Because we are creatives and we don’t like to be put in a box and told what we can and can’t create. Where’s the fun in that anyway? Yes, we are all law-abid…
These 5 tips are guaranteed to make your emails perform better than they did before.
The demand generation tactics I’ll be covering are all about ensuring your efforts don’t produce results that fall short of your expectations, because let’s be real, nobody wants that.
At some point in your marketing career, you have probably been given a bad piece of advice, but you didn’t realize that until long after the fact. That bad piece of advice is kind of like these content marketing myths; they have been passed on from p…
This content was syndicated from its original post on 5/23/18 at: https://databox.com/social-media-ROI
I’m going to preface this post by saying I am not a lawyer nor have I ever played one on TV. Therefore, this is not legal advice so please don’t take it as such.
Collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona. Many businesses that collect data don’t know what to do with it and end up …