I don’t know about you, but I’ve noticed a growing trend in businesses struggling with recruiting. They’re on the lookout for skilled, qualified employees to join their company, but applications aren’t coming in fast enough, applicants are not good f…
The Internet is brimming with company blogs, podcasts, videos, and other content. Businesses and strategic marketers are engaging their customers online through various platforms with content marketing and are seeing great results. But what is conten…
You work hard for your money. So, spending your marketing business dollars wisely is important. But how do you know how much to spend, or where to spend it? I can tell you that your marketing budget should be spent on, well, marketing! And I’m not ta…
It’s 2018 and a lot of things have changed and evolved. Flip phones are few and far between, AOL Instant Messenger has turned into Slack messages, and dial-up internet is no more - thank goodness. It should be no surprise then, that the way your busi…
Marketing strategy. The thing everyone says you need. But what does it mean?
If you are taking the time to read this blog, chances are you’ve contemplated starting one on your own, but you have your doubts. I’m here to tell you that any business can and should have a blog. Content on your website is arguably one of the most i…
Last week I was on my way to Minneapolis when I decided to tune into my current obsession: Michael Stelzner’s Social Media Marketing podcast. It’s one of my favorites because it covers a wide range of topics in the marketing industry – everything fro…
Chances are, even if you’re not 'doing' inbound marketing, you’re likely using several pieces of it. Do you blog? Post on social media? Send emails, have a website, design brand-related information, provide downloadable content, or ask contacts and c…
![What You Need To Know About Inbound Marketing [Video]](http://www.vye.agency/hs-fs/hubfs/Blog_Graphics/Screen-Shot-2016-08-04-at-3.48.49-PM-compressor.png?width=500&name=Screen-Shot-2016-08-04-at-3.48.49-PM-compressor.png)
Today, almost all companies are conducting business online with traditional outbound marketing methods like buying ads, buying email lists, and hoping for leads. But did you know there's an alternative method that is proven to be bigger, better, and …
The proliferation of the internet has changed the marketing sector in various ways. The most crucial impact is the rise of personal communication channels. The current generation of consumers are looking for a brand they genuinely connect with. They …
Okay, okay. We’ve pushed this whole demand generation thing a bit the past few months. We know. But that’s your indication that it’s super important. So, grab your favorite cup of joe and jot down this brain knowledge I’m about to spill.
Your organization has just made the decision to host an event - great! Now to the planning and promoting of the event. There’s a lot to think about when planning an event. All the logistics of the event usually come top-of-mind. However, promotion of…
Wouldn’t it be great if there were something out there that could save your marketing department time, resources, and money? There is – and it’s called marketing automation. It comes in the form of a genius product – marketing automation software – w…
How many Google (or other search engine) searches have you done today? I’ve done several! Sometimes, I search for really important things like: “What was the worst flavor of Oreo that Nabisco introduced?” (I didn’t actually have to search this one: i…
>Have you been playing a game of telephone with your sales and marketing teams about your company goals? Are the strategies and processes you have in place not quite hitting the target? The strategies and processes you have in place determine how …