Are you having troubles getting your Twitter followers to engage with you? This is a very common problem; just try searching “How to increase engagement on Twitter” and you’re sure to get about a million different answers (O.K. – so maybe a couple th…
You’re in a beautifully designed reception area, about to interview for your dream job. You’re fidgeting and nervous. You’re wiping your hands on your pants because they’re sweaty, and it’s making you even more nervous. Why? Because slightly damp, qu…
You know the feeling. You just finished a great blog or case study. You’ve put in the time and the work, writing clearly and concisely with your persona in mind. You’re ready to publish, share, share, and share some more. And then, you’re ready to do…
Did you know America’s top two New Year’s resolutions are to eat less and exercise more? In marketing, I think you’ll agree that the big two are likely to spend less and earn more. Keep that in mind as you contemplate your marketing strategy for 2019…
Facebook’s Dynamic Ads are one of the most complex tools Facebook has rolled out in order to help advertisers reach the right audience with the right messaging. In short, Facebook’s Dynamic Ads help you “automatically promote the most relevant items …
As one of our Social Media Leads, I get tasked with determining how successfully our clients' businesses perform on Facebook, LinkedIn, Twitter, and all other social channels their business is present on. I often get asked by my coworkers and our cli…
Inbound marketing is not about the sell; it’s about the solve. There’s a lot of power in knowing that efforts made to connect individuals looking for their own solutions can happen for clients who use inbound marketing as part of their strategy. In t…
I recently heard email marketing and eNewsletters used interchangeably. Don’t get me wrong, I can understand how it happens, but I'm here to set the record straight. eNewsletters used to be the only form of email marketing; however, in the ever-evolv…
Mapping the creative process isn’t easy; it took me a solid nine months to finally feel competent in my position. Of course, I bounced around a little before finding my forte in Project Coordination - I wrote blogs and website copy, scheduled social …
There’s usually a right way to do things and a wrong way to do things. And when it comes to online recruitment, this definitely applies. We’ve had quite a bit of success helping our clients with their online recruitment efforts, and with more and mor…
Here at Leighton Interactive, we live by the mantra that rules were meant to be broken. Why? Because we are creatives and we don’t like to be put in a box and told what we can and can’t create. Where’s the fun in that anyway? Yes, we are all law-abid…
At some point in your marketing career, you have probably been given a bad piece of advice, but you didn’t realize that until long after the fact. That bad piece of advice is kind of like these content marketing myths; they have been passed on from p…
This content was syndicated from its original post on 5/23/18 at: https://databox.com/social-media-ROI
This blog was also published on HubSpot's Marketing Blog. When we talk inbound marketing, a big piece of that puzzle is SEO and content. At the center of those pieces are keywords. But when we’re putting together campaigns, strategies, and content ca…
The world of video has come a long way since cat videos took over every single social media feed you own. Our friends at Wistia, a professional video hosting company, put together this quick video explaining how companies in any industry can benefit …