Content is a lot of things. It's informative; it helps your audience understand products, services, and ideas. It's powerful; content can launch your website to the top of online search results. It's essential; in today's hyper-competitive, majority …
Content marketing is a powerful strategy in today’s digital world. It’s regularly used by businesses of all sizes when they’re looking to boost themselves up in one way or another. While the topic of this chapter is lead generation and how content ma…
I’ve got the answer to the question I know you’ve been asking your whole life. What happens when a metal company goes all in with their marketing? Okay, so maybe that wasn’t one of your burning life questions. But it should matter to you, and here’s …
In January of 2018, Facebook announced yet another algorithm update that puts more of a focus on person to person interaction, not person to page interaction. In a nutshell, when you log onto your Facebook feed, you should see more of the content fro…
Call-to-action buttons are the best. Think of them as the rug that ties the marketing room together. If you have no idea what I’m talking about, you should check out this blog I wrote about Calls-To-Action. First Things First: What is a perfect Call-…
Over a long weekend, I knew I’d probably end up on some Minnesota lake with a cold beverage in hand, wishing I had something to read. So, Friday at 5 PM I went through my SFL (save for later) folder to check out my options.
I don’t know about you, but I’ve noticed a growing trend in businesses struggling with recruiting. They’re on the lookout for skilled, qualified employees to join their company, but applications aren’t coming in fast enough, applicants are not good f…
The Internet is brimming with company blogs, podcasts, videos, and other content. Businesses and strategic marketers are engaging their customers online through various platforms with content marketing and are seeing great results. But what is conten…
Marketing strategy. The thing everyone says you need. But what does it mean?
If you are taking the time to read this blog, chances are you’ve contemplated starting one on your own, but you have your doubts. I’m here to tell you that any business can and should have a blog. Content on your website is arguably one of the most i…
Last week I was on my way to Minneapolis when I decided to tune into my current obsession: Michael Stelzner’s Social Media Marketing podcast. It’s one of my favorites because it covers a wide range of topics in the marketing industry – everything fro…
Chances are, even if you’re not 'doing' inbound marketing, you’re likely using several pieces of it. Do you blog? Post on social media? Send emails, have a website, design brand-related information, provide downloadable content, or ask contacts and c…
The proliferation of the internet has changed the marketing sector in various ways. The most crucial impact is the rise of personal communication channels. The current generation of consumers are looking for a brand they genuinely connect with. They …
Wouldn’t it be great if there were something out there that could save your marketing department time, resources, and money? There is – and it’s called marketing automation. It comes in the form of a genius product – marketing automation software – w…
How many Google (or other search engine) searches have you done today? I’ve done several! Sometimes, I search for really important things like: “What was the worst flavor of Oreo that Nabisco introduced?” (I didn’t actually have to search this one: i…