It's true that traditional public relations hasn't died - but it has evolved. Professionals in this industry have more technology, people, and trends to keep up with than ever before. And if you aren't keeping up with these changes... you're falling …
Rules are made to be broken.
At Leighton Interactive we eat, sleep, and breathe inbound marketing. Why? Because we sincerely, and wholeheartedly believe that everything is inbound. We might be a bit biased when it comes to whether or not marketers should be using an inbound mark…
Are you marketing to the right people? How do you know? When someone is searching online for something they need, a question they have, or a problem they’re experiencing, you want to be the one providing a solution or answer to that particular someon…
Like everything else in the marketing industry, email marketing trends are constantly changing. So if you're looking for new methods and strategies to use for 2018, you're in the right spot. This blog will cover the new trends, strategies, and statis…
Where it all Started
Press releases have, and always will be, the public relations golden ticket to media coverage. It's no doubt that these little documents have evolved over the years, but even with new additions, they will always remain an essential part of industry c…
An important part of a content marketer's job is search engine optimization (SEO). Traditional branding says marketers need to tell a story, especially with compelling, authentic copy. Obviously, blending both goals is best. But can you meld these go…
As a manufacturer, trade shows are just a part of the business. The annual show probably creeps up on you each year and you wonder what your competition will bring to the table. You and your team scramble to get your booth ready and head to a show th…
Manufacturing content marketing. It's a thing. We've shuffled through all of the acronyms, buzzwords, endless lists of must-knows when it comes to content marketing for the manufacturing niche and these are the top 20 words we found most important. I…
In the world of content marketing, it is easy to dish out blog after blog about how to sell to customers. Titles like, The Sneaky Way to Sell Products Like Crazy or Make Money Blogging: A Step-By-Step Guide to Selling Products riddle the internet. So…
A lot of companies have core values. They're thought of as a cornerstone, as an integral part of a company culture. And they can be. Or is it that they could be? ... should be? According to the culture experts over at Forbes, "the importance of a sol…
The success of a well-developed and executed marketing campaign hinges on the fact that you are marketing to the right people. You can push a great deal of content and advertising out, but if you have not targeted the right audience, your campaign is…
Ryan Holiday wrote a book - he's written a few. But he wrote one in particular that I had to read, just to understand the hype and context that surrounds it. Why a Holiday book? Because he's one of our featured presenters at One Squared in Minneapoli…
Original content can be found at: https://databox.com/popular-seo-tools-most-valuable-features