The methodology of inbound marketing includes attracting strangers on the Internet, converting them into leads, and eventually into delighted customers. But how do you attract these strangers, earn their trust, and form long-term customer relationshi…
Traditional methods of recruitment have long been declining. Don't get me wrong, attending career fairs and networking are still a great way to source applicants, but if you haven't jumped on the online recruiting train, you're missing out.
It's your first discovery session with the agency you've decided to work with. You're looking for a web design proposal that will turn your brand around. The agency is starting to dig in and ask a lot of questions, and they want to help identify and …
Benefits. They’re great. Whether you’re talking about health, wealth, or business, people love benefits. So, I’m going to talk about them here too. The benefits of content marketing that is. This is the first dish of our three-course meal explaining …
Looking for a way to generate leads online and see a return on your marketing spend? Hiring an inbound marketing agency can help you do just that. Inbound marketing helps companies strengthen their digital efforts. More specifically, it helps attract…
“We have so much time and so little to see. Wait a minute! Strike that, reverse it. Thank you.” - Willy Wonka
Content marketing isn't just a fad. In fact, 89 percent of B2B marketers are using content marketing as a way to increase leads and drive their brand. Online is an evolving world, and if your company doesn't evolve with it, your brand will be left be…
It's true that traditional public relations hasn't died - but it has evolved. Professionals in this industry have more technology, people, and trends to keep up with than ever before. And if you aren't keeping up with these changes... you're falling …
Rules are made to be broken.
At Leighton Interactive we eat, sleep, and breathe inbound marketing. Why? Because we sincerely, and wholeheartedly believe that everything is inbound. We might be a bit biased when it comes to whether or not marketers should be using an inbound mark…
Are you marketing to the right people? How do you know? When someone is searching online for something they need, a question they have, or a problem they’re experiencing, you want to be the one providing a solution or answer to that particular someon…
Like everything else in the marketing industry, email marketing trends are constantly changing. So if you're looking for new methods and strategies to use for 2018, you're in the right spot. This blog will cover the new trends, strategies, and statis…
Where it all Started
Press releases have, and always will be, the public relations golden ticket to media coverage. It's no doubt that these little documents have evolved over the years, but even with new additions, they will always remain an essential part of industry c…
An important part of a content marketer's job is search engine optimization (SEO). Traditional branding says marketers need to tell a story, especially with compelling, authentic copy. Obviously, blending both goals is best. But can you meld these go…