Inbound marketing is a powerful tool for generating leads and growing business because it’s driven by data. Knowing what metrics to look at and how to analyze them makes the distinction between a successful and unsuccessful inbound strategy. Measurin…
This article was originally published in Spin Sucks by Laura Petrolino. It can be read in its entirety here. Spin Sucks' Laura Petrolino laid out a fantastic article about the future of brand ambassadors. This blog tackles customer brand ambassadors …
Are Paid Media and Paid Ads Worth It?
Are you one of "those people" who think Public Relations is a thing of the past? A tactic that doesn't bring in leads, is a waste of your investment, and can't be measured? If so, you are not alone. I run into this belief from customers quite often. …
Did this title catch you off-guard a little? Creating a landing page is one thing; creating one that drives results is another. If you’re like most marketers, you may not know if your page is performing as it could (or should). And in 2020, we want y…
The Story of Travis McGinnis of Leighton Interactive
I didn’t take many tests growing up, and I’m beginning to think I was lucky.
One Squared Green Bay will take place Thursday, October 3, 2019, at Backstage at the Meyer Theater
Ok Google, is my brand ready to be discovered?
![How Can Public Relations Campaigns Help B2C Companies Grow? [Case Study]](https://www.vye.agency/hs-fs/hubfs/GettyImages-956031274.jpg?width=500&name=GettyImages-956031274.jpg)
Achieve Services is an outstanding non-profit in Minnesota that dedicates its time and resources to employing adults with disabilities and finding them other enriching opportunities. When they found out their government funding would be cut by nearly…
Have you ever heard of the word “octothorpe?” Meriam-Webster defines it as another word for the pound (#) sign. And ever since Chris Messina invented the first hashtag in 2007 on Twitter, the # sign has taken the social media world by the handle with…
Building brand trust with consumers is more important than ever. It’s not like you haven’t heard that before. But is it really that big of a deal?
Raspberries from Hopkins, MN Over a decade ago, my neighbor and dear friend Andy transplanted some of his prized raspberry bushes alongside the fence that runs around the property in my backyard. When I say prized, I mean prized. Special-as-hell. The…
Have you ever read the book "Where the Red Fern Grows" by Wilson Rawls? When you get to the end, I promise you'll be crying like a baby. My daughter just completed fifth grader and her class had wrapped this book up and she lamented over its ending, …