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Conversion Corner

Not your average marketing insights from a not-so-average crew.

Sarah Cords

Practice the 3 P's: Be Patient, Persistent, & Proactive

Practice the 3 P's: Be Patient, Persistent, & Proactive

You’re trying to land a new account, you’ve just applied for your dream job, you’re trying to advance at your current job… what is your process in getting where you want to be? How about trying this: Be Proactive. Be Persistent. Be Patient.

5 Elements to Great Advertising

5 Elements to Great Advertising

There was once a French man named Roland Barthes. He was a literary theorist, philosopher, and critic. Even though he, himself, was not a photographer, he so eloquently described aspects of photography from his own perspective in many of his literary…

5 Unique Traits I Value in Young Graphic Designers

5 Unique Traits I Value in Young Graphic Designers

The most common mistake I see young designers make is over-confidence. It might sound harsh, but it's the truth. So many emerging designers I meet think they are infallible. They're quick to dismiss critique and slow to adapt to feedback.

Social Media for Business: A Waste of Time or Wise Investment?

Social Media for Business: A Waste of Time or Wise Investment?

Do you struggle with social media? Is its ever-changing world enough to make you go crazy and want to give up entirely on your efforts? Do you find yourself spending countless hours on it but feel like you never see a return on your investment? You a…

Design of the Dead: 10 Great Horror Movie Posters

Design of the Dead: 10 Great Horror Movie Posters

In the realm of cinema the poster is a major marketing piece in attempting to tease the would-be viewer’s curiosity to want more so that they will drag their corpse into the theatre seat. In my opinion most do not do it well, and the movie poster des…