Whether your business doesn't have a business blog at all or does have a business blog that's poorly maintained, this piece is for you. Blogging is an extremely valuable tool that too many businesses are NOT using. If you're in an industry where none…
In May 2016, Transworld Business Advisors of Minnesota approached Leighton Interactive as a new business franchise with some substantial goals. They wanted to fill a need in the market - a need for business advisors who were passionate about working …
iJetColor by Printware first learned about Leighton Interactive in September of 2016. At that time, Tim Murphy, president of iJetColor by Printware, submitted a website audit request where he indicated the biggest website challenge for their company:…
Attract, convert, close, delight. If you know anything about inbound marketing, you know those four steps are the key to creating long lasting customers. At its core, an inbound marketing experience is a customer-focused way of doing business that is…
By now, you could probably tell me in your sleep that traditional marketing operates like a crop duster – spraying the message on a segment of the population with the hope that they will be enticed into becoming customers. While on the other hand, in…
When you put in the time and effort to create content for your audience, content that is well researched, user-friendly, and helpful, how do you get that content in front of as many people who will benefit from it as possible? That is one of the cons…
When you see an eye-catching marketing piece, what makes you want to click? Is it the words, image, or a combination of the two? It’s likely the latter, and because of that, it’s very important for the two to boost one another.
If you’ve seen the movie “Field of Dreams,” you’ll probably remember the phrase “If you build it, he will come.” In today’s marketing world, creating content is a critical component for establishing your company as a thought-leader in the industry, n…
As a senior in college at a private university soon to have a communication degree, I can confidently say I never once heard the words ‘inbound marketing’ mentioned in any of my classes or extracurriculars. I landed an internship with Leighton Intera…
Imagine you're a member of a company who provides a product that many people would find useful. You know that the product is helpful. It solves some type of problem many people face. You know your product is reasonably priced, especially when you con…
I'm going to share with you a trick for how I help others understand how and why downloadable content offers work. When I first explain our marketing methodology, there are always a few sticking points. These are areas where a little more explanation…
98 percent of recruiters today use LinkedIn to find candidates for various positions. It is truly in your best interest to utilize all features this platform has to offer and get ahead of the game.
In early 2014, Bernick’s came to Leighton Interactive with a lofty list of goals and problems to solve. They wanted to improve how their website worked, they wanted to reach people they hadn’t before … they wanted to cut through a saturated market, t…
The Marco Story What began as a two-man typewriter shop over four decades ago evolved into what Marco is today - one of the top five technology providers in the nation. Marco has over 1,000 employees in 42 locations across seven states, with its corp…
Inbound marketing is not for the faint of heart. It requires strategizing, planning, execution, and then … waiting. Unlike many other marketing efforts, inbound marketing does not provide instantaneous results (although if you’re lucky, it might). Be…