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Conversion Corner

Not your average marketing insights from a not-so-average crew.

Sarah Cords

Building Buyer Personas for Manufacturing Verticals

Building Buyer Personas for Manufacturing Verticals

The success of a well-developed and executed marketing campaign hinges on the fact that you are marketing to the right people. You can push a great deal of content and advertising out, but if you have not targeted the right audience, your campaign is…

Reach Your Customers: Inbound Marketing Statistics [Infographic]

Reach Your Customers: Inbound Marketing Statistics [Infographic]

Today is the age of the self-educated buyer. Traditional lead generation strategies no longer cut it. Blossoming from this new era is a marketing strategy about being found by the buyer. Once they’ve found you, developing a relationship with them thr…

Blogging Tips: Let Your Mistakes be a Teacher

Blogging Tips: Let Your Mistakes be a Teacher

If you spend even five minutes in front of someone's inspirational quote Pinterest board, you're going to learn a thing or two about mistakes. Specifically, you're going to learn how mistakes aren't bad. If you're not making mistakes, you're not tryi…

20 Key Terms Used in the PR Industry

20 Key Terms Used in the PR Industry

Got PR on the brain? I don't blame you if you do - and if you don't - you should. The PR industry isn't what it used to be, it's evolving rapidly, which is why you should be paying attention to your PR efforts.

Senior Living + Inbound Marketing Go Viral

Senior Living + Inbound Marketing Go Viral

Walker Methodist is a faith-based, non-profit senior living organization that’s been serving older adults since 1945. They own, operate, and manage 12 senior living communities and provide housing, healthcare, rehabilitation, and services to seniors …

Business Blogging and Keeping Your Message Simple

Business Blogging and Keeping Your Message Simple

About a year ago, I read a book for professional development purposes. Time and time again, I'm amazed at how much this text has influenced my day-to-day work in content creation. The book? Made to Stick. Authored by two brothers - Chip Heath and Dan…

10 Marketing Ideas for a Small Budget

10 Marketing Ideas for a Small Budget

If you're a company with limited marketing resources, don’t worry. There are still a lot of ways you can get marketing exposure with a small budget. Here are 10 ideas to get you started.

You Don't Have a Business Blog & It's Costing You

You Don't Have a Business Blog & It's Costing You

Whether your business doesn't have a business blog at all or does have a business blog that's poorly maintained, this piece is for you. Blogging is an extremely valuable tool that too many businesses are NOT using. If you're in an industry where none…

Transworld Minnesota: Started At The Bottom, Now We're Here.

Transworld Minnesota: Started At The Bottom, Now We're Here.

In May 2016, Transworld Business Advisors of Minnesota approached Leighton Interactive as a new business franchise with some substantial goals. They wanted to fill a need in the market - a need for business advisors who were passionate about working …

iJetColor by Printware - It Started with an Audit

iJetColor by Printware - It Started with an Audit

iJetColor by Printware first learned about Leighton Interactive in September of 2016. At that time, Tim Murphy, president of iJetColor by Printware, submitted a website audit request where he indicated the biggest website challenge for their company:…

How to Delight Current Customers with Social Media

How to Delight Current Customers with Social Media

Attract, convert, close, delight. If you know anything about inbound marketing, you know those four steps are the key to creating long lasting customers. At its core, an inbound marketing experience is a customer-focused way of doing business that is…