We recently had a client take on the task of writing their company monthly email newsletter. When it came down to it and she sat down, writer's block set in. She found herself spinning in circles, not knowing where to start or how to execute. It’s ju…
Have you ever taken on a task or project you thought was bigger than your capabilities? I have. I recently took on a project not knowing if I could make it happen, a project where there was a real-life opportunity for me to fall on my face. **Spoiler…
There are hundreds of different personality tests available on the market right now. Here at Vye, we’ve latched onto DISC Profile assessments. DISC Profiles are a classification of personality and behavior characteristics. Developed by Dr. William Ma…
I’ve heard the premise of post-mortem meetings from several sources - the first instance was the book Creativity Inc., and recently I’ve seen HubSpot promoting benefits of this practice as well. Post-mortems help shape the way we progress as a compan…
No matter the industry, goal, or strategy, the most important aspect of websites is traffic. Your site can be the biggest, baddest, most beautiful display of coded art and imagery the free world has ever seen, but if it's not attracting people (i.e. …
The work doesn’t end after you get the “You’ve been accepted!” email. Prepare yourself for your marketing internship and realize that you have a lot to learn. This is the turning point where all of that hard work and effort you put into getting your …
You see them each time you go online. Every time you search for a specific hashtag you run across their name. Sometimes you even see their tweets pulled into blog articles on your favorite topics. They’re EVERYWHERE. This person can be called a socia…
![What You Need To Know About Inbound Marketing: The Closing Phase [VIDEO]](https://www.vye.agency/hs-fs/hubfs/Blog_Graphics/InboundMethodology.png?width=500&name=InboundMethodology.png)
If you are familiar with our four-part video series, you might already know how to attract the right customers to your site and how to convert those customers into qualified leads by referring to the inbound methodology. Now you're ready to learn how…
You know that feeling you get when you walk into a room and the mood is lively, the people are chipper, and the ambiance is upbeat? Or how about when you feel out of place, like everyone is staring at you, and you can cut the awkwardness with a knife…
![What You Need To Know About Inbound Marketing: The Conversion Phase [VIDEO]](https://www.vye.agency/hs-fs/hubfs/Blog_Images/Conversion_Stage.png?width=500&name=Conversion_Stage.png)
Here at Leighton Interactive, we love to teach others the ways of inbound marketing, so we have put together a four-part video series on the four stages of the Inbound Methodology. Be sure to check out our first blog post: What You Need to Know About…
Do you know the difference between career growth and career development? There's much banter in the professional realm about the word growth - how companies desire growth in size, revenue, and scope, while people ultimately seek growth to learn and a…
One of the first things that piqued my interest in inbound marketing was how helpful it seemed. Inbound didn’t look or sound like the image of marketing I had in my head. I had always thought marketing meant convincing people they needed a product or…
You, like every other company out there, need buyer personas to help you focus your nurturing strategies and content creation. A buyer persona is a fictional character that represents your ideal prospect, lead, or customer. They help ensure you're ta…
Before I started my gig at Leighton Interactive, I was confident in my knowledge about marketing. I had the basics covered. I knew who would benefit from the products/services in the industry, brand promotion, the best way to reach the target market,…
Every company must have a brand – a foundation to build upon, an identity for consumers to relate to, a blueprint to guide your actions and growth. Leighton’s marketing and advertising strategy for each client revolves around their brand; creating, s…