Sarah Cords
“More Leads” Is a Losing Game
Why high-volume marketing is killing your results — and how to build a brand people actually care about (while driving real revenue).
Cure Marketing Immunity: An Account Based Marketing Playbook
Have you ever rolled your eyes and immediately deleted a sales email from your inbox, then turned around and sent basically the same email to one of your prospects? (Guilty 🙋🏻♀️) The truth is, nobody likes to be sold to. But how do marketers conne…
Top 7 Website Design Mistakes (and What To Do Instead)
Think about the last time you walked into a store that felt outdated or cluttered — chances are, you didn’t stick around for long. The same thing happens online. Your website is your digital storefront and often the first impression people get of you…
Sales Enablement vs. Marketing: Who Are You Creating For?
Picture this: Your team is creating tons of content, but your sales team keeps asking for more, and your leads aren't converting any better. Sound familiar? The issue isn't that you need more content — it's that you might be creating the wrong type o…
Why “Feedback Loop” Isn't Just Jargon
Lately I've been thinking a lot about closed-loop communication.
How Much Does a Lead-Generating B2B Website Cost?
TL;DR: Most Vye builds are between $20,000–$100,000, depending on scope, content, integrations, and compliance requirements.
Marketing Leaders' Guide to AI Search & GEO
I'm not going to lie: It's been tough to scroll on LinkedIn lately. Every other day, someone is declaring the death of SEO, website traffic, and marketing as we know it.
How B2B Marketing Stacks Up: The Key Benchmarks You Need to Know
How Do You Stack Up? Common B2B Marketing Benchmarks to Watch in 2025
Driven by Empathy, Built for Growth: What Fuels the Vye Team
What Drives Us at Vye
Client Onboarding FAQs
Wondering how involved you'll be in building assets during onboarding? Learn how Vye balances your feedback with creative momentum, including what to expect for revisions.
Must-Haves At Your Next Quarterly Planning Session
I'm writing this the day after our Q3 executive planning session, and I’m still a little Zoom fatigued. But this may have been one of our best yet.
Real Growth Happens on Purpose: Clear Vision, Deep Trust, Brave Choices
Spending the day at She Leads 2025, surrounded by over 140 women entrepreneurs and business leaders, reinforced a truth I see over and over: Real growth isn't an accident. It's the result of clarity, trust, and action.
How We Develop Effective B2B Marketing Strategies
Ever wonder what separates exceptional marketing strategies from the forgettable ones? Today, I'm pulling back the curtain to show you exactly how we approach marketing strategy development for our clients — using a fun example you might recognize.
6 Red Flags Your Marketing Strategy Isn't Working (and How To Fix It)
Every marketer’s goal is to create value for customers and leads for sales. But sometimes, it can be hard to know when your efforts are failing. Admitting defeat is never easy, but it’s necessary to right the ship. If you’re noticing your marketing s…