Sarah Cords
How To Utilize ChatGPT Prompts for Strategic Marketing Plans
In today's competitive business landscape, strategic marketing planning requires a deep understanding of your brand, audience, and competitors. ChatGPT, an advanced language model, can be a game-changer in this process, serving as a powerful tool to …
6 Easy Steps to Create a Killer Inbound Marketing Strategy
Has someone ever told you that your business needs X, Y, or Z to be successful? Maybe you’ve been told to start a blog — but that raises a lot of big questions. What are you supposed to blog about? How often should you publish? Why should you blog? A…
3 Digital Marketing Resources You Actually Need
There are 26 distinct categories of marketing software out there in the universe. Fifteen years ago, marketers would have killed for the capabilities we now have at our fingertips. But I think it’s safe to say that no organization wants to maintain s…
3 Tips for Faster HubSpot CRM Integration
So, you're interested in HubSpot CRM integration, eh? Well, you've come to the right place! Integrating your CRM with HubSpot can be a bit overwhelming, but fear not. We’re here to help with some tips and tricks to make the process as smooth and spee…
Vye Announces Promotion of Jennifer Lawrence as Chief Operating Officer
ST. CLOUD, MN — Vye is pleased to announce the promotion of Jennifer Lawrence to Chief Operating Officer. Lawrence has been with the agency since 2012, serving in various capacities including Account Manager, Director of Client Services, and most rec…
Top 6 Inbound Marketing Strategies That Won’t Annoy Your Buyers
How do you stay on a customer’s mind without driving them out of their mind? Imagine your favorite restaurant. The way the exceptional food, service, and ambiance combine to create a place where you truly feel at home. Perhaps you’ve had a birthday d…
Are You Harnessing the Secret Power of Email Newsletters?
Are email newsletters old-fashioned...or fundamental? Email newsletters can get a bad rap. They may even seem a little oldschool...and for good reason. The first mass-marketing email was sent in May of 1978! But don’t let the fact that newsletters ar…
How to Implement Account-Based Marketing for Real Results
Account-Based Marketing (ABM) defined. By this point, you’ve probably heard of ABM. It’s widely considered one of the lead marketing strategies in today’s business world. But just because it has significant hype surrounding it, doesn’t mean everyone …
3 Steps for a Successful Recruitment Strategy
The Greater Green Bay Chamber of Commerce recently hosted Talent Day, an event intended to highlight and raise awareness for the need for talent in the Greater Green Bay area. The goal for the event was to have a community conversation in hopes of fi…
4 Tactics to Improve Your Manufacturing Trade Show ROI in 2021
Are you ready to jump back into in-person trade shows? Trade shows have historically been a crucial tool for manufacturers to showcase their goods, talk shop, and foster new business leads with an engaged audience. So it’s not surprising that ninety-…
Why Video Performs Better On Social Media
Let’s try something. I want you to try and recall the last time you went without social media for a day. It’s probably been a hot minute. Now, I want you to think of the last time you logged on to Facebook and didn’t see a video in your first few scr…
Vye President, Dan Soldner, Named Twin Cities Business Notable Executive
Dan Soldner, President of Vye, has been named a 2021 Notable Executive in Marketing by Twin Cities Business. He joins 32 other individuals honored in 2021. The program was launched by Twin Cities Business to recognize leaders in Minnesota who are adv…
Build a Call Script that Will Help You Stand Out from Competitors in the Logistics Industry
Here’s an experience familiar to many who start out in the 3PL sales business: On their first day they’re given a phone, an email address, and some pointers on how to find prospects. From there, they are set free to navigate business, culture, best p…
Are You Including These 3 Things on Your Manufacturing Job Posts?
Build Optimized Job Postings/Position Pages Job postings. Position pages. Career descriptions. Whatever you call them, these critical pages outline the requirements of your open positions and entice a candidate to apply. Getting these pages right is …