At Vye, we love telling stories that matter. Stories that inspire action and make a difference for our clients and their communities. That’s why we’re proud of our work with United Way of Central Minnesota on their ALICE initiative.
We have a good problem around the office these days — our trophy case is overflowing. And it's all thanks to our truly amazing client partnerships.
In today's competitive business landscape, strategic marketing planning requires a deep understanding of your brand, audience, and competitors. ChatGPT, an advanced language model, can be a game-changer in this process, serving as a powerful tool to …
Has someone ever told you that your business needs X, Y, or Z to be successful? Maybe you’ve been told to start a blog — but that raises a lot of big questions. What are you supposed to blog about? How often should you publish? Why should you blog? A…
There are 26 distinct categories of marketing software out there in the universe. Fifteen years ago, marketers would have killed for the capabilities we now have at our fingertips. But I think it’s safe to say that no organization wants to maintain s…
So, you're interested in HubSpot CRM integration, eh? Well, you've come to the right place! Integrating your CRM with HubSpot can be a bit overwhelming, but fear not. We’re here to help with some tips and tricks to make the process as smooth and spee…
ST. CLOUD, MN — Vye is pleased to announce the promotion of Jennifer Lawrence to Chief Operating Officer. Lawrence has been with the agency since 2012, serving in various capacities including Account Manager, Director of Client Services, and most rec…
How do you stay on a customer’s mind without driving them out of their mind? Imagine your favorite restaurant. The way the exceptional food, service, and ambiance combine to create a place where you truly feel at home. Perhaps you’ve had a birthday d…
Are email newsletters old-fashioned...or fundamental? Email newsletters can get a bad rap. They may even seem a little oldschool...and for good reason. The first mass-marketing email was sent in May of 1978! But don’t let the fact that newsletters ar…
Account-Based Marketing (ABM) defined. By this point, you’ve probably heard of ABM. It’s widely considered one of the lead marketing strategies in today’s business world. But just because it has significant hype surrounding it, doesn’t mean everyone …
The Greater Green Bay Chamber of Commerce recently hosted Talent Day, an event intended to highlight and raise awareness for the need for talent in the Greater Green Bay area. The goal for the event was to have a community conversation in hopes of fi…
Are you ready to jump back into in-person trade shows? Trade shows have historically been a crucial tool for manufacturers to showcase their goods, talk shop, and foster new business leads with an engaged audience. So it’s not surprising that ninety-…
Let’s try something. I want you to try and recall the last time you went without social media for a day. It’s probably been a hot minute. Now, I want you to think of the last time you logged on to Facebook and didn’t see a video in your first few scr…
Dan Soldner, President of Vye, has been named a 2021 Notable Executive in Marketing by Twin Cities Business. He joins 32 other individuals honored in 2021. The program was launched by Twin Cities Business to recognize leaders in Minnesota who are adv…