Five Blogging Tips For Ranking

Rules are made to be broken.

Investing in Inbound Marketing? 5 Stats You Need to Know

At Leighton Interactive we eat, sleep, and breathe inbound marketing. Why? Because we sincerely, and wholeheartedly believe that everything is inbound. We might be a bit biased when it comes to whether or not marketers should be using an inbound mark…

How do Manufacturers Get Found on Google?

Chances are if you’re reading this, you found it on a Google Search result. Or you follow one of our social media channels and clicked the link we shared from Facebook or Twitter. But either way, you found some interest in this topic because of the t…

The Ins and Outs of a Buyer Persona

Are you marketing to the right people? How do you know? When someone is searching online for something they need, a question they have, or a problem they’re experiencing, you want to be the one providing a solution or answer to that particular someon…

2018’s Most Insightful Email Marketing Statistics

Like everything else in the marketing industry, email marketing trends are constantly changing. So if you're looking for new methods and strategies to use for 2018, you're in the right spot. This blog will cover the new trends, strategies, and statis…

What Content Marketing Metrics to Measure + Why

Where it all Started

How To Write the Best Press Release in 5 Steps

Press releases have, and always will be, the public relations golden ticket to media coverage. It's no doubt that these little documents have evolved over the years, but even with new additions, they will always remain an essential part of industry c…

SEO and Storytelling: How to Write for Content Marketing

An important part of a content marketer's job is search engine optimization (SEO). Traditional branding says marketers need to tell a story, especially with compelling, authentic copy. Obviously, blending both goals is best. But can you meld these go…

3 Specific Ways to Convert Website Visitors into Customers

You’ve done your due diligence. You’ve got your buyer persona created. You know the buyer’s journey inside out, backward, and upside down. You’ve optimized your site with keywords your persona is searching for. Congrats. You’ve just completed the fir…

What You Need to Know: An Inbound Marketing Infographic

When we say everything is inbound, we mean it, and that can be hard to demonstrate to someone who is just starting to wrap their brain around the inbound methodology. You don’t know what you don’t know – that’s a simple fact of life. Also – many of o…

A How-to on Trade Show Marketing for Manufacturing

As a manufacturer, trade shows are just a part of the business. The annual show probably creeps up on you each year and you wonder what your competition will bring to the table. You and your team scramble to get your booth ready and head to a show th…

5 Ways to Convince Your Boss that Marketing Seminars are Valuable

In today's tech-savvy world, just about everyone has a few thought leaders and industry experts they follow. Whether it's a favorite TED speaker, industry influencer, or inspirational author you look up to. And when they come to town to present at a …

Top 20 Buzzwords of Manufacturing Content Marketing (Infographic)

Solve Problems, Don't Sell Products: How Content Marketing Impacts Manufacturing

In the world of content marketing, it is easy to dish out blog after blog about how to sell to customers. Titles like, The Sneaky Way to Sell Products Like Crazy or Make Money Blogging: A Step-By-Step Guide to Selling Products riddle the internet. So…

The Dynamic Email Marketing Series Part 4: Landing Page Conversion

Here it is. The email you worked so hard to craft is ready to come in for a landing. This post will move away from the email itself and onto the subsequent page it clicks-through to. Now that someone has clicked your email, the landing page needs to …