Content marketing isn't just a fad. In fact, 89 percent of B2B marketers are using content marketing as a way to increase leads and drive their brand. Online is an evolving world, and if your company doesn't evolve with it, your brand will be left be…
It's true that traditional public relations hasn't died - but it has evolved. Professionals in this industry have more technology, people, and trends to keep up with than ever before. And if you aren't keeping up with these changes... you're falling …
Rules are made to be broken.
At Leighton Interactive we eat, sleep, and breathe inbound marketing. Why? Because we sincerely, and wholeheartedly believe that everything is inbound. We might be a bit biased when it comes to whether or not marketers should be using an inbound mark…
Chances are if you’re reading this, you found it on a Google Search result. Or you follow one of our social media channels and clicked the link we shared from Facebook or Twitter. But either way, you found some interest in this topic because of the t…
Are you marketing to the right people? How do you know? When someone is searching online for something they need, a question they have, or a problem they’re experiencing, you want to be the one providing a solution or answer to that particular someon…
Like everything else in the marketing industry, email marketing trends are constantly changing. So if you're looking for new methods and strategies to use for 2018, you're in the right spot. This blog will cover the new trends, strategies, and statis…
Where it all Started
Press releases have, and always will be, the public relations golden ticket to media coverage. It's no doubt that these little documents have evolved over the years, but even with new additions, they will always remain an essential part of industry c…
An important part of a content marketer's job is search engine optimization (SEO). Traditional branding says marketers need to tell a story, especially with compelling, authentic copy. Obviously, blending both goals is best. But can you meld these go…
You’ve done your due diligence. You’ve got your buyer persona created. You know the buyer’s journey inside out, backward, and upside down. You’ve optimized your site with keywords your persona is searching for. Congrats. You’ve just completed the fir…
When we say everything is inbound, we mean it, and that can be hard to demonstrate to someone who is just starting to wrap their brain around the inbound methodology. You don’t know what you don’t know – that’s a simple fact of life. Also – many of o…
As a manufacturer, trade shows are just a part of the business. The annual show probably creeps up on you each year and you wonder what your competition will bring to the table. You and your team scramble to get your booth ready and head to a show th…
In today's tech-savvy world, just about everyone has a few thought leaders and industry experts they follow. Whether it's a favorite TED speaker, industry influencer, or inspirational author you look up to. And when they come to town to present at a …
Manufacturing content marketing. It's a thing. We've shuffled through all of the acronyms, buzzwords, endless lists of must-knows when it comes to content marketing for the manufacturing niche and these are the top 20 words we found most important. I…