VIDEO: What is a Marketing Strategy?

Marketing strategy. The thing everyone says you need. But what does it mean?

My Customers Won’t Read a Blog: And Other Blogging BS Excuses

If you are taking the time to read this blog, chances are you’ve contemplated starting one on your own, but you have your doubts. I’m here to tell you that any business can and should have a blog. Content on your website is arguably one of the most i…

3 Ways to Level Up Your Next Event Using Inbound

Chances are, even if you’re not 'doing' inbound marketing, you’re likely using several pieces of it. Do you blog? Post on social media? Send emails, have a website, design brand-related information, provide downloadable content, or ask contacts and c…

What You Need To Know About Inbound Marketing [Video]

Today, almost all companies are conducting business online with traditional outbound marketing methods like buying ads, buying email lists, and hoping for leads. But did you know there's an alternative method that is proven to be bigger, better, and …

How Content Marketing Helps, Chapter 2: Brand

The proliferation of the internet has changed the marketing sector in various ways. The most crucial impact is the rise of personal communication channels. The current generation of consumers are looking for a brand they genuinely connect with. They …

Before, During, After: Inbound Marketing + Event Marketing

Your organization has just made the decision to host an event - great! Now to the planning and promoting of the event. There’s a lot to think about when planning an event. All the logistics of the event usually come top-of-mind. However, promotion of…

How + Why Video is More Necessary than Ever for Successful Business Marketing

How many Google (or other search engine) searches have you done today? I’ve done several! Sometimes, I search for really important things like: “What was the worst flavor of Oreo that Nabisco introduced?” (I didn’t actually have to search this one: i…

Why Knowing Your Buyer's Journey is Important

The methodology of inbound marketing includes attracting strangers on the Internet, converting them into leads, and eventually into delighted customers. But how do you attract these strangers, earn their trust, and form long-term customer relationshi…

3 Signs You're Due for a Brand Update

It's your first discovery session with the agency you've decided to work with. You're looking for a web design proposal that will turn your brand around. The agency is starting to dig in and ask a lot of questions, and they want to help identify and …

How Content Marketing Helps, Chapter 1: SEO

Benefits. They’re great. Whether you’re talking about health, wealth, or business, people love benefits. So, I’m going to talk about them here too. The benefits of content marketing that is. This is the first dish of our three-course meal explaining …

Looking to Buy a First Page Ranking? 5 Questions to Avoid This SEO Scam

The emails look like this: "...I thought you might like to know some of the reasons why you are not getting enough organic search engine and social media traffic for your website. Your website is not ranking in the top Google search for many competit…

3 Key Benefits Hiring an Inbound Marketing Agency Brings

Looking for a way to generate leads online and see a return on your marketing spend? Hiring an inbound marketing agency can help you do just that. Inbound marketing helps companies strengthen their digital efforts. More specifically, it helps attract…

Video Isn’t Just Popular, It’s Crucial

“We have so much time and so little to see. Wait a minute! Strike that, reverse it. Thank you.” - Willy Wonka

Digital PR: Out with the Old & In with the New?

It's true that traditional public relations hasn't died - but it has evolved. Professionals in this industry have more technology, people, and trends to keep up with than ever before. And if you aren't keeping up with these changes... you're falling …