HubSpot. What Does That Even Mean?

"HubSpot. What Does That Even Mean?"

Inbound Marketing

We hosted our 100 Proof Happy Hour 2.0 last month, and featured two speakers from HubSpot. What is HubSpot? It’s an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. That’s the exact, technical definition taken directly from HubSpot. What it is to us, however, is a little more than that.

Demand Results

When we covered the April anniversaries, we shared why inbound marketing became our drug of choice. We needed a dealer, so to speak, and that came in the form of HubSpot. If we wanted to be an agency different from the rest, we needed a way to measure what we were doing. Something to gauge our successes and growth, to benchmark progress, and set goals. We love goals. We need goals. HubSpot is a multi-faceted platform that includes all the tools we needed to do inbound marketing, plus service and support functionality. It truly acts like an entire marketing department. It offers: 

  • Email
  • Website creation
  • SEO
  • Marketing automation
  • Landing pages
  • Analytics 
  • Social media
  • Blogging

Each component of HubSpot is tracked and measured. It has goals for days. It offers Leighton Interactive the view we need to ensure our work works. It grants our clients a unique perspective so when they ask us the age-old agency question, “what are we getting for our money?” We can show them exactly what they’re getting.

The Story of HubSpot

HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. Together, they realized people had transformed how they lived, worked, shopped, and purchased - but the business world had not yet adapted. Based in Cambridge, MA with offices in both Dublin and Sydney, HubSpot employs 785+ people. They have a mantra, “Solve for the Customer.” Speaking of customers, last week they announced a milestone of reaching 15,000 HubSpot customers. That’s a lot of goals, and this milestone speaks to the shift that marketing is having globally due to consumer demand. 

But What About You?

HubSpot isn’t just for agencies like ours. HubSpot is for anyone looking to market, sell, and deliver the remarkable results clients expect. Anyone can become HubSpot licensed, and inbound and HubSpot certified through their online Academy. You can obtain the license all on your own, without using an agency. Inbound employs a methodology – attract, convert, close, delight. HubSpot was built to make that methodology work regardless of industry, or company size; B2B or B2C – it doesn’t matter. There are three levels of HubSpot plans- Basic, Professional, and Enterprise. Each is designed to fit specific company size and scope so they get the users and contacts they desire.

HubSpot also has another feature that can be incredibly beneficial to companies- their free CRM – Customer Relationship Manager. The HubSpot CRM is yet another facet of the software platform that helps organize, track, and sell without complications or confusion. Another key aspect of inbound marketing is “Smarketing,” or the alignment of sales and marketing within organizations. HubSpot’s CRM works to that principle, and aligns the two departments so there’s increased visibility, mutual goal setting (there’s that goal-thing again!), and shared communication of every contact and customer. If HubSpot is about the process of inbound marketing, the CRM is about the people.

There are a few things we love here at Leighton Interactive – people and results are two of them. If you’re looking for ways to change the way you approach marketing, let us know. We’d be happy to help you take a look at your goals, and show you how HubSpot can help you smash the hell out of them.


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