It's the digital age — which means your potential customers are online and bombarded by endless opportunities and companies to work with. So, how do you stand out? You meet them where they go — the events they attend and watch from their computers. A…
What are the challenges B2B marketers face in bringing more sophistication to their content marketing efforts and making a much better connection between producing original content and spiking the bottom line? The most common challenges B2B companies…
Back when the Spice Girls and Backstreet Boys ruled the airwaves, my friends and I were editing homemade BMX videos in the high school media center. The result was a pretty epic BMX video featuring 10 or so of our friends, as well as an awesome sound…
Marketing is extremely personal. That's why I love it so much. In my role as Content Services Manager, I pay particular attention to the storytelling aspect of client work while ensuring brand voice and individual authorship integrity comes through a…
You can’t put a price on your child’s safety–or, can you? While every parent would tell you–myself included–that they’d spend any amount of money to ensure their child is safe at school, Badge Messenger aims to make that hope a reality across the nat…
Are you familiar with the Bernick’s inbound tale? If not, then you’re in for a treat. Bernick’s is a family-owned distributor located right here in Central Minnesota; established in 1916, they have over a century of experience in the industry.
Even though social media is a huge opportunity for companies looking to up their marketing efforts, a lot of them still aren't taking advantage. Most companies want to drive sales and make a profit. And a social media strategy has the power to contri…
In case we haven’t had the chance to meet yet, I’m Jacob Lundy. Though most of my friends call me Juan Carlos. Those are my two middle names - and yes, I love the nickname. It’s cool. Anyway, you’re probably reading this and wondering what this guy’s…
You know they’ve grabbed your attention. A few may even have made you smile. They’ve worked on you, and now you can make them work for your business. Facebook’s Carousel Ads are an excellent and fun way to promote your business. Not only do they offe…
In recent years, it's become increasingly obvious that long form content is king. Website visitors and search engines (looking at you and your algorithms, Google) have grown to associate longer content with higher value. This has had the unintended e…
Small shop owners, big brands, ad gurus, and non-marketers all have something in common: They all know video is important. What does that mean? It means that video is not an innovative marketing technique anymore. Sorry. I know that might be hard to …
Are you having troubles getting your Twitter followers to engage with you? This is a very common problem; just try searching “How to increase engagement on Twitter” and you’re sure to get about a million different answers (O.K. – so maybe a couple th…
There are literally dozens of ways to increase website traffic. I’ve already touched on how to do keyword research to craft the perfect blog title. This post is going to expand on that to include your entire website. Sounds daunting, doesn’t it? Don’…
The world is changing. Technology is changing, by the hour, and by the minute. With things moving so fast, what are some ways to stay on top of your game with your marketing strategy? Here are some things I do to stay on top of my game as an inbound …
You’re in a beautifully designed reception area, about to interview for your dream job. You’re fidgeting and nervous. You’re wiping your hands on your pants because they’re sweaty, and it’s making you even more nervous. Why? Because slightly damp, qu…