Strategize to maximize sales. Say you’ve got a solid business plan, with a pretty firmly established base of loyal customers. In this dream world, you sell cool stickers that unicorns can put on their horns (we said it was a dream world). Recently, y…
Are email newsletters old-fashioned...or fundamental? Email newsletters can get a bad rap. They may even seem a little oldschool...and for good reason. The first mass-marketing email was sent in May of 1978! But don’t let the fact that newsletters ar…
Your landing page is the gateway to conversion. First impressions are everything.
Account-Based Marketing (ABM) defined. By this point, you’ve probably heard of ABM. It’s widely considered one of the lead marketing strategies in today’s business world. But just because it has significant hype surrounding it, doesn’t mean everyone …
Are you ready to jump back into in-person trade shows? Trade shows have historically been a crucial tool for manufacturers to showcase their goods, talk shop, and foster new business leads with an engaged audience. So it’s not surprising that ninety-…
Let’s try something. I want you to try and recall the last time you went without social media for a day. It’s probably been a hot minute. Now, I want you to think of the last time you logged on to Facebook and didn’t see a video in your first few scr…
Build Optimized Job Postings/Position Pages Job postings. Position pages. Career descriptions. Whatever you call them, these critical pages outline the requirements of your open positions and entice a candidate to apply. Getting these pages right is …
Let's face it, these days we live in a world of short attention spans. Information is more easily accessible and people are busier than ever. Users want to find what they're looking for quickly and they're not going to wait around to get it if the sa…
Build a Careers Page that Works Manufacturers across the nation have faced challenges in a post-Covid world to find qualified candidates to meet production demand. While those challenges go deep (more on that here), there are a number of low-hanging …
Find, Recruit, and Retain Top Talent in Manufacturing There’s a common misconception about careers in manufacturing. The layperson may assume that careers in the sector are dirty, monotonous, and poorly compensated. This perspective rarely reflects t…
You can recruit top talent through word-of-mouth and recruitment agencies, but one of the most powerful ways to improve success with top talent is to build your employer brand. While similar to your organization’s brand, your employer brand speaks to…
When all is said and done, your 3PL customers all want the same thing: reliable service at a fair price. They want to be able to call you at any time of day and get an immediate quote. They want you to know exactly what’s needed. Licenses? Escorts? Y…
The third-party logistics industry is known for high burnout in sales staff and thus requires a specific type of person to succeed when it comes to sales. Many companies find it difficult to onboard and keep staff, much less find employee rockstars w…
SEO or search engine optimization isn't anything new or groundbreaking. Yet, it's one of the main pain points of many businesses. Why? Is it because anything that has to do with technology and humans combined is daunting? Probably yes. Is it because …
The Client: Walker Methodist is a senior living organization with 20 community locations throughout the greater Minneapolis, MN area. They serve the 55+ population and specialize in assisted living, memory care, and independent living. The organizati…