7 Steps to Make Your Landing Page a Lead-Generation Machine
Your landing page is the gateway to conversion. First impressions are everything.
Inbound Marketing
How to Implement Account-Based Marketing for Real Results
Account-Based Marketing (ABM) defined. By this point, you’ve probably heard of ABM. It’s widely considered one of the lead marketing strategies in today’s business world. But just because it has significant hype surrounding it, doesn’t mean everyone …
4 Tactics to Improve Your Manufacturing Trade Show ROI in 2021
Are you ready to jump back into in-person trade shows? Trade shows have historically been a crucial tool for manufacturers to showcase their goods, talk shop, and foster new business leads with an engaged audience. So it’s not surprising that ninety-…
Why Video Performs Better On Social Media
Let’s try something. I want you to try and recall the last time you went without social media for a day. It’s probably been a hot minute. Now, I want you to think of the last time you logged on to Facebook and didn’t see a video in your first few scr…
Are You Including These 3 Things on Your Manufacturing Job Posts?
Build Optimized Job Postings/Position Pages Job postings. Position pages. Career descriptions. Whatever you call them, these critical pages outline the requirements of your open positions and entice a candidate to apply. Getting these pages right is …
8 Ways to Speed Up Your HubSpot Website
Let's face it, these days we live in a world of short attention spans. Information is more easily accessible and people are busier than ever. Users want to find what they're looking for quickly and they're not going to wait around to get it if the sa…
10 Tactics to Build a Manufacturing Careers Landing Page That Performs
Build a Careers Page that Works Manufacturers across the nation have faced challenges in a post-Covid world to find qualified candidates to meet production demand. While those challenges go deep (more on that here), there are a number of low-hanging …
Are You Targeting the Right Audience for Your Manufacturing Recruitment Efforts?
Find, Recruit, and Retain Top Talent in Manufacturing There’s a common misconception about careers in manufacturing. The layperson may assume that careers in the sector are dirty, monotonous, and poorly compensated. This perspective rarely reflects t…
10 Steps To Attract the Right Talent to Your 3PL Company
You can recruit top talent through word-of-mouth and recruitment agencies, but one of the most powerful ways to improve success with top talent is to build your employer brand. While similar to your organization’s brand, your employer brand speaks to…
Logistics Companies: Do You Understand Your Buyer? Answer 7 Questions.
When all is said and done, your 3PL customers all want the same thing: reliable service at a fair price. They want to be able to call you at any time of day and get an immediate quote. They want you to know exactly what’s needed. Licenses? Escorts? Y…
Logistics Sales Team 20-70-10 Rut: Fix Your Sales Team, Fix Your Revenue
The third-party logistics industry is known for high burnout in sales staff and thus requires a specific type of person to succeed when it comes to sales. Many companies find it difficult to onboard and keep staff, much less find employee rockstars w…
Keyword Research for Magical SEO
SEO or search engine optimization isn't anything new or groundbreaking. Yet, it's one of the main pain points of many businesses. Why? Is it because anything that has to do with technology and humans combined is daunting? Probably yes. Is it because …
Crisis Mode: Senior Living Community Raises Critical Funding (& Spirits) with Inbound Marketing
The Client: Walker Methodist is a senior living organization with 20 community locations throughout the greater Minneapolis, MN area. They serve the 55+ population and specialize in assisted living, memory care, and independent living. The organizati…
Good Enough, Move On
GEMO (Good Enough, Move On) - the art of knowing when good is good enough, balanced with critical thinking to determine when and where to invest in better than good.
11 Marketing ROI Metrics to Win Over Your Boss
What is ROI? According to Medium, return on investment, or ROI, refers to the amount of money you generate after making an investment in something.