The Content Marketer's Guide to Copyright Law and the Internet
I’m going to preface this post by saying I am not a lawyer nor have I ever played one on TV. Therefore, this is not legal advice so please don’t take it as such.
Inbound Marketing
Customer Data Collection is Crucial... Here's Why
Collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona. Many businesses that collect data don’t know what to do with it and end up …
How to Figure Out What Keywords Your Potential Customers are Using
This blog was also published on HubSpot's Marketing Blog. When we talk inbound marketing, a big piece of that puzzle is SEO and content. At the center of those pieces are keywords. But when we’re putting together campaigns, strategies, and content ca…
6 Undeniable Benefits of Google Ads
First, a brief introduction to Google Ads and how they work. Google Ads are those text ads you see on Google Search results. Typically, there are four above the search results and several more at the bottom. You may remember there also being seven Go…
Lead Capturing is All About Building Trust: a Video from Wistia
The world of video has come a long way since cat videos took over every single social media feed you own. Our friends at Wistia, a professional video hosting company, put together this quick video explaining how companies in any industry can benefit …
Make Your Content Work Smarter with the Pillar Approach
Content is a lot of things. It's informative; it helps your audience understand products, services, and ideas. It's powerful; content can launch your website to the top of online search results. It's essential; in today's hyper-competitive, majority …
How Content Marketing Helps, Chapter 3: Lead Generation
Content marketing is a powerful strategy in today’s digital world. It’s regularly used by businesses of all sizes when they’re looking to boost themselves up in one way or another. While the topic of this chapter is lead generation and how content ma…
Platinum Performance: What Happens When A Metal Company Goes Inbound
I’ve got the answer to the question I know you’ve been asking your whole life. What happens when a metal company goes all in with their marketing? Okay, so maybe that wasn’t one of your burning life questions. But it should matter to you, and here’s …
The Ins and Outs of Facebook's Algorithm Updates
In January of 2018, Facebook announced yet another algorithm update that puts more of a focus on person to person interaction, not person to page interaction. In a nutshell, when you log onto your Facebook feed, you should see more of the content fro…
How to Build A Highly Qualified Email List
This post is going to focus on arguably the most important part of building qualified email marketing lists: getting leads into your database! Not just any leads. The right leads.
A 5-Step Recipe For The Perfect Call-To-Action
Call-to-action buttons are the best. Think of them as the rug that ties the marketing room together. If you have no idea what I’m talking about, you should check out this blog I wrote about Calls-To-Action. First Things First: What is a perfect Call-…
5 Key Terms Influencer Marketing Experts Use
Over a long weekend, I knew I’d probably end up on some Minnesota lake with a cold beverage in hand, wishing I had something to read. So, Friday at 5 PM I went through my SFL (save for later) folder to check out my options.
What is Content Marketing?
The Internet is brimming with company blogs, podcasts, videos, and other content. Businesses and strategic marketers are engaging their customers online through various platforms with content marketing and are seeing great results. But what is conten…
How Much Does Media Planning And Buying Cost?
You work hard for your money. So, spending your marketing business dollars wisely is important. But how do you know how much to spend, or where to spend it? I can tell you that your marketing budget should be spent on, well, marketing! And I’m not ta…
Today’s Consumer and Lead Nurturing
It’s 2018 and a lot of things have changed and evolved. Flip phones are few and far between, AOL Instant Messenger has turned into Slack messages, and dial-up internet is no more - thank goodness. It should be no surprise then, that the way your busi…