ChatGPT: What Can AI Marketing Tools Do For You?
The marketing world is divided. As some of us celebrate ChatGPT’s ability to simplify marketing tasks, others are scared and critical of what the chatbot can (and can’t) do.
Inbound Marketing
Why You Should Be Planning Your 2023 B2B Lead Generation Strategy
Like most businesses, you probably have some big revenue goals in 2023. But if you’re anything like me, the moment you hop on the treadmill is the moment it becomes clear that you’ll need some sort of accountability plan to get the results you want. …
How to Build an Inbound Content Strategy
We’ve all been there — laying on the couch binging reruns of Grey’s Anatomy. Just as they’re about to start a life-saving surgery, a commercial pops onto the screen and stops the show. How do you feel? Irritated?
The 5 Ws of Inbound Marketing
Though “Inbound Marketing” wasn’t officially coined until 2005 by HubSpot’s co-founder Brian Halligan, the practices and theories have been around for over a century. In 1845, legendary Tiffiany and Co. released a “Blue Book” helping shoppers make th…
INBOUND 2022: Key Insights to Keep in Mind
Described by Forbes as, “a must-attend event for agency owners and professionals” the INBOUND conference is an event built and powered by HubSpot - the CRM platform supporting marketing, sales, and customer service professionals around the world. Eac…
3 Things to Look for in a B2B Lead Generation Tool
We live in a day and age where marketing teams are asked for more — more content, more development, more leads. An increase in marketing demands must come from an increase in budget too, right? Well, not necessarily…
What Is HubSpot? A Simple Explanation.
What is HubSpot? When HubSpot was launched in 2005, it introduced a new take on marketing — less bugging customers, and more helping them find and get what they need.
The 10 Commandments of Inbound Marketing Demand Generation
Savvy demand generation strategies keep you at the forefront of prospects’ minds. It seems to us that a lot of non-marketing folks love to throw around buzzwords like, “brand awareness,” “hype,” and “momentum.” But what do all of these words have in …
Goal- Setting: Ten Steps That Will Actually Grow Your Business
These growth goals work for our clients, and they’ll work for you too. We all know what it feels like to set those optimistic New Year’s resolutions that will most likely trail off by March. “Work out more.” “Eat healthier.” “Stop scrolling social me…
5 Digital Marketing Questions Every Company Needs to Answer
Your marketing strategy can always use a review. All things considered, everything’s going pretty well. Your company limped (or thrived) through the pandemic, and you’re still here. You like the work that you do and you believe in the product you pro…
How Do I Write Cold Emails That Won’t Get Deleted?
Dhruv Gulati, founder of Factmata, got Mark Cuban to invest $500,000 through a cold email. He didn’t even have a product yet.
Best SEO Practices to Boost Your Google Traffic
Prepare yourself for a figure that might cause you stress: Only 5.1% of users go past the first five results of a Google search.
Track these 6 Marketing KPIs to Avoid Throwing Money Away
How much of your time — and marketing budget — is spent tracking marketing KPIs (Key Performance Indicators) that don’t provide the data you need for measurable business growth?
Positioning Your Brand to Win (Without a Total Rebrand)
A lot of today’s businesses are talking about branding, whether it’s elevating, boosting, or totally re-branding their company. But what does branding work do for your business? What is the return on investment? And how do you measure its success? Le…
Top 6 Inbound Marketing Strategies That Won’t Annoy Your Buyers
How do you stay on a customer’s mind without driving them out of their mind? Imagine your favorite restaurant. The way the exceptional food, service, and ambiance combine to create a place where you truly feel at home. Perhaps you’ve had a birthday d…